Online gambling business ElectraWorks has been fined £350,000 by the Gambling Commission for repeatedly misleading consumers with adverts relating to free bonuses. Additionally, the operator has also received a formal warning from the Commission for failing to ensure that the person responsible for marketing at the business was in possession of a personal management licence. On 17 August 2016 the …

The controversy around the portrayal of women at last week’s ICE London exhibition is rumbling on with Kate Chambers, Managing Director of  show organiser Clarion Gaming responding to the negative press by emphasising that Clarion’s priority has always been “to encourage respectful representation of women.” It was just the night before ICE 2018 that the Gambling Commission’s chief executive Sarah Harrison described the way …

Online gambling company Mansion, has increased its advertising presence within the world of sport by agreeing a fresh partnership with WBA super-middleweight world champion, George Groves. The partnership comes as Mansion aims to build on a successful pre-existing partnership with AFC Bournemouth and continue to strengthen its footprint within the UK through signing this new boxing deal with Project11. The Mansion brand …

A study by The Horseracing Bettors Forum has analysed the state of starting prices within the UK betting market. The study outlined worrying results for punters betting at Welsh course Ffos Las, as it revealed that there were an “alarming level of over-rounds” at the course. HBF member Steve Tilley, joint-author of the study with HBF chair Simon Rowlands, commented: …

International online gaming brand Bodog recently signed to be a master sponsor of the Copa do Brasil in a seven figure dollar deal. The competition is the most significant club competition in the region – similar to the FA Cup in the UK. Bodog already has a long history of major sponsorships in Europe with English Premier League clubs like …

Sportsbook supplier Kambi has gone live in Bulgaria’s regulated market for the first time after local operator National Lottery AD completed the integration of the Kambi Sportsbook.  National Lottery AD selected Kambi in July, when the privately-owned operator decided to upgrade its Sportsbook from its previous supplier to enhance its ability to become the domestic market leader in sports betting. …

Sports betting solutions provider SBTech has released Pulse, an innovation in live betting that aims to completely revolutionise the sector. The new innovation was formed on principles of gamification and has intentions to produce an entirely new in-play experience, working towards greater levels of engagement and brand loyalty across the global SBTech operator network.    Pulse puts the player at the …

Sirplay has revealed that it has opted to partner with the Google Cloud Platform switching from its on-premises server for a more trustworthy structure, in order to improve its services. This decision was taken because of the continually changing online gaming market, that in the last ten years has seen an increase of $35 billion thanks to the constant growing …

Arena Racing Company (“ARC”) has agreed a significant distribution deal for North American thoroughbred and greyhound racing with TSG Global Wagering Solutions (“GWS”). The deal commences from April 2018, under an exclusive arrangement, which sees ARC take GWS horseracing and greyhound content for distribution for fixed-odds betting in independent betting shops in the UK and across the international market. GWS …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at the sale of AC Milan, a new MLS team and a bizarre transfer deal from Turkey. ____________________ Becks launches plans for Miami expansion Former England captain, David Beckham has launched his plan to form …