As the club gets ready for a return to the Premiership, Fulham FC has welcomed Dafabet as its new main team partner, in a two-year record shirt sponsorship deal for the club. The announcement of the new partnerships coincides with the launch of the club’s new 18/19 adidas home and away kits, which will carry the Dafabet logo displayed on …

As the nation prepares for England’s first World Cup semi-final since Italia 90, England fans frantically hope that the anxiety of the Colombia game isn’t replicated and Southgate’s side win in 90 minutes. However, should England’s fate see them head to spot kicks tonight, we take a look at the challenges that are presented to a trader as they look …

The Stars Group has announced today that it has completed its previously announced acquisition of Sky Betting & Gaming. The deal, which is believed to be worth around  $4.7 billion, comes after the Stars Group successfully executed its public share offering raising $622 million in capital for this acquisition. Rafi Ashkenazi, The Stars Group’s Chief Executive Officer, commented on the deal: “This …

Ascot Racecourse and At The Races has revealed that from March 2019, Ascot will be broadcast on Sky Sports Racing, with At The Races also managing UK streaming for betting rights of the racecourse. The agreement, which will run until at least 2021, will see Ascot join Sky Sports Racing’s strong global rights portfolio, which includes the Boodles Chester May …

After 24 hours of turmoil in the Conservative Party, a Cabinet reshuffle saw the former Attorney General, Jeremy Wright appointed to the role of Secretary of State for Digital, Culture, Media and Sport (DCMS). The MP for Kenilworth and Southam replaced Matt Hancock in the role, who departed to take over as Health Secretary, after Jeremy Hunt took over as …

Tipwin will be the new premium partner of Bundesliga team, Eintracht Frankfurt for at least three years until June 2021. Alongside ensuring that the Tipwin logo is extensively placed within the stadium, the agreement includes a TV-relevant appearance in further advertising media during the home games of Eintracht Frankfurt. Dr. Damir Böhm, Head of the Legal Department at Tipwin and …

Sportradar has unveiled two new strategic partnerships with the Canada Pension Plan Investment Board (CPPIB) and Silicon Valley-based growth equity firm TCV. CPPIB, through its wholly owned subsidiary, CPP Investment Board Europe S.à r.l., and TCV will together acquire a stake in Sportradar at an enterprise value of €2.1Bn ($2.4) from private equity firm EQT and certain minority shareholders. Carsten …

Brighton Racecourse, Arena Racing Company (“ARC”) and Marathonbet have announced they will continue their partnership for the 2018 Festival of Racing. The three-day meeting is a highlight of Brighton’s racing calendar and will take place between the 8th and 10th August. The online bookmaker will be headline sponsor for all three days of the Festival and its branding will appear …

The Russian World Cup has been nothing short of enthralling, and with both Cristiano Ronaldo and Lionel Messi exiting the tournament early, it’s provided a stage for emerging talents to establish themselves as stars of world football. Football INDEX Chief Marketing Officer Mike Bohan spoke to SBC about how the World Cup and Football INDEX can provide an innovative platform …

Rizk.com has expanded into the esports, unveiling its latest sponsorship deal with the globally operating Finnish ENCE esports team. The iGaming operator flagship brand of Gaming Innovation Group (GiG), has outlined that the partnership is a natural fit for the group, with both firms sharing a very similar ethos and understanding. Additionally, with the rise in popularity of esports in …