Joe Streeter

SportPesa unveils new sporting experiences initiative

SportPesa is seeking to offer customers unrivalled experiences and access to major sporting events, with the launch of its new directive, the SportPesa Experience.  The Liverpool-based operator will use current partnerships with Everton Football Club, Hull City, SportPesa Racing Point Formula One Team and Chester Racecourse to provide customers with experiences from the Premier League, EFL, Formula One and Horse …

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Betfred deepens commitment to rugby with Women’s Super League

Betfred has strengthened its support for UK rugby, extending its sponsorship of Rugby League to include the women’s game for the first time, as the inaugural title partner of the burgeoning Women’s Super League (WSL). The newly announced deal will run alongside the recent extension of the Betfred Super League partnership until the end of the 2021 season – and sets up a …

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Formula 1 confirms launch of Live ‘in race’ Odds with Sportradar and ISG

ISG

Alongside Sportradar and the Interregional Sports Group (ISG), Formula 1 has announced the launch of a Live ‘in race’ Odds offering that was first trialled as part of an exclusive partnership. The deal will see Sportradar benefiting from never before released historical F1 data, as it forms new Live Odds models set to be launched ahead of the 2020 season at the …

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InsiderSport: On The Ball – La Liga, EFL and eToro

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at financial trouble in the EFL and the iFollow scheme. iFollow elevates offering for new season Subscription based EFL streaming platform iFollow, which allows fans to watch otherwise non-televised football matches and engage in unique …

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Viktor Hoffmann: VBET – Sending the right message through sponsorship

In an interview with InsiderSport, Viktor Hoffmann – recently appointed Global Marketing Director at VBET -detailed why the partnership with Arsenal sends the perfect message for the VBET brand and its UK ambitions, as well as how the operator can maximise the partnership to expand its global footprint.  ________________ InsiderSport: Firstly, can you tell us how much it means to be associated with a …

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From ‘concept-to-launch’ Duncan Gracie on BetBlocker’s product journey

SBC spoke to the manager of BetBlocker Duncan Gracie, who detailed the product journey of BetBlocker, as well as how the app is aiming to boost the prevention of problem gambling.  ___________ SBC: Over the last year or two, we have seen a huge shift towards responsible gambling and the implementation of measures to prevent problem gambling – why do …

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EFL survey: 71% of fans comfortable with gambling sponsorship

More than two thirds of EFL supporters believe that gambling companies’ involvement in the football league is acceptable, according to a survey of more than 27,000 fans.  Furthermore, 62 per cent of fans stated their belief that the gambling industry’s involvement in football was acceptable with suitable safeguards to protect the young and problem gamblers.  Over half of supporters surveyed …

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Parimatch pens deal with boxing legend Tyson

Online sports betting operator Parimatch has strengthened its portfolio of ambassadors by announcing a new partnership with heavyweight boxing icon, Iron Mike Tyson. Tyson, who currently holds the record for being the youngest world heavyweight champion at the age of 20 years, 4 months and 22 days, joins the likes of UFC icon Conor McGregor, Alexey Oleynik, Petr Yan and the Shevchenko sisters as representatives of …

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ManBetX aims for ‘huge impact’ with Wolves partnership

Online gambling operator, ManBetX has expanded its portfolio of sponsorships, unveiling a record partnership with English Premier League side, Wolves. As part of the long-term agreement, which is the the largest in the club’s history, and is signed ahead of a second successive Premier League campaign and first appearance in European competition for 40 years, ManBetX will see the international gaming company …

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LoveBet strikes sponsorship deal with Burnley FC

Asian betting operator LoveBet has expanded its sponsorship portfolio by announcing a new partnership with Burnley FC. The partnership, which sees LoveBet becomes the club’s new shirt sponsor, will aide the Clarets as it seeks to grow its presence within the Asian market. The Asian betting brand, which also announced a deal to become Paris St Germain’s Official Asian Betting Partner earlier …

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