The Advertising Standards Authority (ASA) has released a set of marketing tips that companies and gambling operators should follow for the 2024 Euros. Firstly, the organisation advises to not ‘pad your stats’, stating that misleading endorsements ‘will not improve goal difference’. The ASA explained: “Intellectual property in football is big business. Marketers will naturally want their brands to be associated …

Altenar has boosted its executive team with the appointment of Sam Hill as its new Sales Director.  Hill joins the sportsbook and igaming software supplier with almost 15 years’ experience in the industry, with this latest hire ‘encompassing Altenar’s ambition’ to further extend its outreach globally. Starting in the betting industry in 2010, Hill has elevated his career to become …

GamCare has revealed that thousands of people have been supported through the National Gambling Support Network, as the initiative celebrates its one-year anniversary. The charity also highlighted the GambleAware-commissioned network’s short waiting times, with people seeking support for problem gambling being offered a treatment session in three and a half days on average between October-December 2023. Anna Hargrave, Chief Commissioning …

Raketech Group Holding Plc has entered a three-year media partnership with Danish state-owned operator Danske Spil, with the option for extension for an additional year. Described as an igaming performance marketing partner, Raketech now enables continued growth in Denmark for the company’s sports products, and further diversification of revenue streams, in line with its long-term strategy. Johan Svensson, Acting CEO …

ProgressPlay has integrated UK and Irish horse-racing into its sportsbook content portfolio.  With its data-driven UI/UX technology, the provider will demonstrate a ‘slick design and easy-to-use navigation’ to provide innovative horse-racing products for ProgressPlay operators and other partners. Marina Nahhas, ProgressPlay Sales and Marketing Manager, said: “Horses present a fantastic acquisition tool for any partners operating in the UK and …

BetMakers Technology Group has announced its acquisition of RACELAB’s global assets, along with the amendment of its Betr agreement. The move adds leading race form, preview, and statistics technology to BetMakers’ ecosystem, as well as proprietary fixed odds pricing technology and associated algorithms. Meanwhile, the acquisition also offers potential for BetMakers to further expand its services in the harness and …

Optimove has linked with DataDots in a partnership which will streamline data integration processes for marketers.  The deal – which addresses challenges faced by companies in preparing the data – will enable marketers to ‘accelerate and leverage’ the CRM marketing platform’s capabilities for personalised customer engagement and real-time strategies.  DataDots looks to bring its experience in data organisation, engineering, and …

Flutter Entertainment has welcomed Cheryl Bosi as Chief People Officer of the company’s UK & Ireland division. Bosi joins the sports betting, gaming and entertainment provider from a ‘long and accomplished’ background in finance, after having spent the last three and a half years leading HR at HSBC UK. With 14 million active customers and clients and around 22,000 employees …

Super Group has announced the appointment of Elen Barber as Chief Marketing Officer. Barber joins the holding company of Betway and Spin after spending over 13 years working for fellow operator Kindred Group.  On LinkedIn, Barber wrote: “I’m excited to share some news – I’m starting a new position as Chief Marketing Officer at Super Group (SGHC)! I am thrilled …

Genius Sports has announced that it will power growth with in-play trading services for BetKing. The KingMakers-owned Nigerian operator will benefit from the sports technology company’s portfolio of in-play content. Head of Business Development at Genius Sports, Will Westcott, commented: “Every year, we continue to invest in delivering the highest-quality trading services for the African market.  “With the value of …