Jessie Sale

Horse Racing Ireland betting back on track in 2021 report

Horse Racing Ireland (HRI) has revealed its 2021 year-end figures which reported an on-course betting bookmaker turnover of €12.9m, showing an increase of 67.5% on the previous year. Results suggest that the industry has ‘bounced back from a difficult 2020’, with most figures far ahead of both the previous 12 months and the pre-pandemic figures of 2019. Suzanne Eade, CEO …

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NSoft provides its operators Optimove’s CRM marketing solution

NSoft has partnered with Israel-based CRM Marketing company, Optimove, to provide the company’s operations to its users. The collaboration has seen international betting and igaming supplier fast-track the integration with Balkan Bet, which is a long-time NSoft client already leveraging Optimove’s AI-mapped CRM journeys. Dubravko Simic, SVP of Sales and Business Department at NSoft, commented: “We are committed to offering …

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Betfair finds new ambassador in ‘innovative’ Bryony Frost

Betfair, a subsidiary of Flutter Entertainment, has named top jockey Bryony Frost as an ambassador of the betting brand. The collaboration sees Frost share her views on racing and her weekly rides, including 12-time champion trainer, Paul Nicholls, two-time champion jockey, Ryan Moore, and TV pundits such as Kate Tracey, Kevin Blake and Vanessa Ryle. Laura-Jane O’Shea, Chief Executive Officer …

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BoyleSports to operate in Dutch market via Aspire Global’s solution

In entering the Netherlands, BoyleSports has formed an agreement with Aspire Global to utilise its full turnkey platform solution including managed services.  Aspire Global has stated that it will provide the Irish bookmaker with its full proprietary offering comprising the platform (PAM), casino games and sports betting through its BtoBet sportsbook.  Mark Kemp, BoyleSports CEO, commented: “While planning for our …

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Betway ‘accelerates expansion’ with Genius Sports live data deal

Super Group-owned Betway has extended its official data, live streaming and fan engagement partnership with sports data and technology company Genius Sports. The collaboration looks to provide the betting platform with Genius Sports’ LiveData and LiveTrading solutions, which delivers ‘real-time data and pin-point pricing’ for the National Football League (NFL) and NCAA Basketball, alongside the English Premier League and Euroleague …

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Voxbet hires ‘sought after’ Marmion as group’s Non-Executive Director

Voxbet has hired Ian Marmion as the company’s new Non-Executive Director with a focus on the growth and strategic direction of the business. The company has stated that the former trading and operations director for Global Sportsbook at The Stars Group has been ‘a long-time proponent of modernising the sports betting industry’ by developing and deploying new technologies.  Following his …

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Sportradar appoints Bimson to oversee betting, sports and marketing growth

Sportradar has hired Andrew Bimson as Chief Operating Officer in North America in a bid to expand its betting & gaming, sports entertainment and ad:s (marketing services) operations. The NYSE-listed, Swiss-based sports technology company has stated that Bimson will be reporting to Arne Rees, Sportradar North America’s CEO, and has a wealth of experience in the industry. Rees commented: “Andrew …

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Dean Akinjobi: Digital sports and music sponsorships provide ‘comprehensive offering’ for betting brands

In line with continuing speculations of a gambling sponsorship ban in sports, a shift beginning to emerge in the market is an increase in digital sports sponsorships across fan sites and influencer channels.  Speaking to SBC, Dean Akinjobi, CEO of Football Media, talked of his agency’s partnership with crypto-betting Sportsbet.io which recently brought about a deal with Kenyan rapper King …

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Winamax’s ‘not in partnership spirit’ tweets ends Bordeaux deal

Winamax‘s partnership with Ligue 1’s Girondins de Bordeaux has been terminated following the club’s disapproval of the betting platform’s tweets about the last match. The sports betting site had signed the sponsorship in summer last year but, as reported by  France Bleu, has stepped up its jokes towards the club on social media, pushing Bordeaux to end their partnership. “We …

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