UK football clubs have received a letter from a group of ‘50 former gambling addicts’, warning of the dangers of promoting betting websites through their social media channels. A total of 11 clubs across the Premier League, English Football League (EFL) and Scottish Premiership were subject to a letter which informed how addicts might feel ‘distressed’ to see links to …

Asian operator Just Bet Online (JBO) has chosen former Premier League ace Dimitar Berbatov as the firm’s first ever brand ambassador whilst it undergoes a rebrand. JBO has continued to develop its offering for football fans around the world, implementing an expansion plan over the past 12 months to grow its global footprint into more emerging markets and empowering the …

UEFA has called for a meeting with European stakeholders to review the existing format of the UEFA Champions League, the PA news agency has reported. All European domestic leagues will reconvene today to discuss overhauling the UEFA Champions League, Europa League and Conference League from 2024. According to the report, UEFA would scrap the Champions League’s round-robin format, which often …

Betfred has been named as the title sponsor to the 2021 Challenge Cup, Women’s Challenge Cup, and Wheelchair Rugby League Challenge Cup, building on its long-running association with the Super League. The draw for the first and second rounds will be held next Thursday, whilst the quarter finals are scheduled for the weekend of 8-9 May. The semi-finals are pencilled …

Horse Racing Ireland (HRI) has announced that it will launch a new mobile application, assisted by digital and data consultancy PTI Digital. The creation of the app is part of HRI’s wider digital vision that will deliver growth and revenue for the business, enhance race day experience, engage key audiences and meet wider HRI strategic objectives.  In March last year, …

Barry Hearn, Founder and Chairman of Matchroom Sport, has become the latest sports figurehead to detail concerns on the government’s approach to reforming the UK’s gambling laws.   Recognised as the UK’s biggest sports promoter for darts, snooker and boxing, Hearn stated that a ban on gambling sponsorship would be a ‘disaster for every layer of sport’, according to a report …

Burnley FC is seeking a replacement shirt sponsor for the Premier League club’s current contract with LoveBet, according to a report by The Athletic. The subscription-based sports site suggested that Burnley is ‘exploring new options’, with the online betting brand ‘believed to be experiencing serious financial difficulties’ amid the COVID-19 pandemic. The report stated that agents in Asia have been …

As influencer marketing becomes a commonplace strategy in the Indian Premier League (IPL) and other sports within the country, operators and firms alike must educate customers about the products that sports stars and celebrity personalities are advertising. Parimatch, a firm that teamed up with MMA icon Conor McGregor in 2019, is one such company that places a strong emphasis on …

Matchroom has launched its own independent media production arm called Matchroom Media, which will become the home to production of live events, original documentaries and shoulder programming for all broadcast platforms. The new division will be led by Director of Programming, Katie Hearn, who first joined Matchroom in 2004. Hearn boasts an impressive CV, having started out at Sky Sports in 1996 and going on …

The National League has taken the decision to suspend the North and South divisions for two weeks with immediate effect. The board met on Friday to make a decision, facing pressure from its clubs to temporarily halt the season. “Following the review of the feedback from clubs in connection to the recent clubs meeting, a board meeting this morning decided …