Holly Hunt

Betfred scores triple Challenge Cup title sponsorship

Betfred has been named as the title sponsor to the 2021 Challenge Cup, Women’s Challenge Cup, and Wheelchair Rugby League Challenge Cup, building on its long-running association with the Super League. The draw for the first and second rounds will be held next Thursday, whilst the quarter finals are scheduled for the weekend of 8-9 May. The semi-finals are pencilled …

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Horse Racing Ireland launches mobile app through PTI Digital collaboration

Horse Racing Ireland (HRI) has announced that it will launch a new mobile application, assisted by digital and data consultancy PTI Digital. The creation of the app is part of HRI’s wider digital vision that will deliver growth and revenue for the business, enhance race day experience, engage key audiences and meet wider HRI strategic objectives.  In March last year, …

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Barry Hearn – UK sports cannot afford another ‘tobacco scenario’

Barry Hearn, Founder and Chairman of Matchroom Sport, has become the latest sports figurehead to detail concerns on the government’s approach to reforming the UK’s gambling laws.   Recognised as the UK’s biggest sports promoter for darts, snooker and boxing, Hearn stated that a ban on gambling sponsorship would be a ‘disaster for every layer of sport’, according to a report …

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Burnley forced to seek replacement sponsor amid LoveBet ‘financial difficulties’

Burnley FC's Turf Moor

Burnley FC is seeking a replacement shirt sponsor for the Premier League club’s current contract with LoveBet, according to a report by The Athletic. The subscription-based sports site suggested that Burnley is ‘exploring new options’, with the online betting brand ‘believed to be experiencing serious financial difficulties’ amid the COVID-19 pandemic. The report stated that agents in Asia have been …

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How can influencer marketers educate audiences in the IPL?

As influencer marketing becomes a commonplace strategy in the Indian Premier League (IPL) and other sports within the country, operators and firms alike must educate customers about the products that sports stars and celebrity personalities are advertising. Parimatch, a firm that teamed up with MMA icon Conor McGregor in 2019, is one such company that places a strong emphasis on …

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Matchroom launches new live media arm

Matchroom has launched its own independent media production arm called Matchroom Media, which will become the home to production of live events, original documentaries and shoulder programming for all broadcast platforms. The new division will be led by Director of Programming, Katie Hearn, who first joined Matchroom in 2004. Hearn boasts an impressive CV, having started out at Sky Sports in 1996 and going on …

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National League temporarily suspends North and South divisions

The National League has taken the decision to suspend the North and South divisions for two weeks with immediate effect. The board met on Friday to make a decision, facing pressure from its clubs to temporarily halt the season. “Following the review of the feedback from clubs in connection to the recent clubs meeting, a board meeting this morning decided …

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Japanese government looks to put brakes on Tokyo 2020

The Japanese government has ‘privately concluded’ that it will be forced to cancel the 2020 Tokyo Olympics and bid to host the games in the next available slot in 2032, according to The Times. The UK newspaper has reported that a senior member of the ruling coalition said ‘the consensus is that it’s too difficult’ and doesn’t think the event …

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Epic Games and IMG team up with football clubs for Fortnite release

Video game developer Epic Games and IMG, the company’s licensing representative, have united to integrate football into the free-to-play multiplayer game Fortnite. The IMG agency has signed deals with 23 clubs from the A-League, Bundesliga, Campeonato Brasileiro Série A, J1 League, La Liga, MLS, Premier League, Primeira Liga, Scottish Premiership and Serie A. On 23 January, Epic Games will launch …

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Matchroom Sport agrees multi-year ITV broadcast deal

Matchroom Sport has secured a deal with ITV, which will see some of darts and snooker’s flagship events broadcast on the free-to-air terrestrial network. Some of the flagship events from darts and snooker will be broadcast on free-to-air terrestrial network television, following a deal between Matchroom Sport and ITV.  The contract, that was also signed by the Professional Darts Corporation …

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