Holly Hunt

32Red strikes landmark Rangers sponsorship extension

Betting brand 32Red – part of the Kindred Group – will continue as the front-of-shirt sponsor of Scottish Premiership team Rangers, securing the largest sponsorship agreement in the club’s history. As part of the contract, 32Red will appear on the front of both Rangers’ home and away shirts, whilst sister brand Unibet will also feature on players’ jerseys during domestic …

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BT weighing up sale of sports broadcasting unit

BT has confirmed it is holding discussions ‘with a number of strategic partners’ over the sale of its sports broadcasting unit, BT Sport. The broadcaster has enlisted investment bank Lazard to explore the partial sale, according to The Telegraph, with Amazon, Disney and DAZN all having held discussions with BT, although an anonymous British broadcaster is said to be leading …

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Matchroom media arm enhances OTT operations with Loop acquisition

Matchroom has announced that it has acquired Loop – a live streaming and production company that has previously collaborated with the promoter. Becoming a wholly owned subsidiary of Matchroom Media – the agency’s media arm launched earlier this year to act as home to production of live events – Loop will help to deliver content for Matchroom’s portfolio of properties, …

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Matchroom Boxing on the brink of finalising ‘nine figure’ DAZN deal

Matchroom Boxing is on the verge of inking a ‘record-breaking’ agreement with sports streaming service DAZN, which will replace Sky Sports as the company’s exclusive UK broadcast partner, according to reports. Following the announcement that Eddie Hearn will succeed his father Barry Hearn as Chairman of the Matchroom Sport brand upon his retirement, the promoter has struck a landmark rights …

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Genius Sports inks multi-year B.League data and streaming partnership

Genius Sports has been designated as the exclusive international streaming and data partner for betting to Japan’s B.League – the governing body for professional basketball in the country. Genius has been granted the exclusive rights to capture, manage and distribute the B.League’s official data and video content to its global network of regulated sportsbook partners as part of the deal, …

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Sportsbet.io makes sponsorship gesture for Southampton charity fixture

Pledging its support to the Saints Foundation as the main club partner of Southampton FC, Sportsbet.io has donated its shirt sponsorship of the Premier League team to its charity arm for this weekend’s clash with Burnley FC. In place of the brand’s logo, the Saints Foundation will be visible across the first team’s shirts, with match worn shirts to be …

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OneFootball names first national association shareholder

OneFootball has named a trio of new shareholders, with the German Football Association (DFB) becoming the first national federation to take a stake in the business, along with Borussia Dortmund and Tottenham Hotspur entering into multi-faceted partnerships with the football media platform. Through the collaboration, the firm will work with Bundesliga and Spurs stars – such as Harry Kane, Marco …

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Betting brands set for 2021 Cheltenham sponsorship boost

Betting brands sponsoring this year’s Cheltenham Festival are set to benefit from increased exposure, with the event forecast to pull in its biggest viewing audience in 10 years due to the coronavirus pandemic, according to figures compiled by Nielsen Sports. The sports measurement and analytics firm also estimated that over £500 million is expected to be wagered on races during …

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Europol and Premier League clamp down on piracy streaming service

Europol has closed down one of the ‘world’s largest’ sport streaming piracy operations with the assistance of the top flight Premier League and Spain’s La Liga, along with the country’s police authorities. More than 100 million users downloaded the application – called Mobdro – which was connected to websites and platforms in Spain and Portugal with links to servers in …

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Sky Bet produces ITV Daryl Jacob jockey documentary

Sky Bet has announced the production of a new documentary centred around the online betting operator’s brand ambassador Daryl Jacob is in the pipeline. The film, titled ‘Daryl Jacob: Being a Jockey’, which will be released ahead of the 2021 Cheltenham Festival, ‘aims to capture the highs and lows of life as a professional jockey’ and in particular, National Hunt …

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