Holly Hunt

CVC seals 10% stake in LaLiga commercial entity

SBC News CVC seals 10% stake in LaLiga commercial entity

LaLiga has confirmed the sale of a 10% stake for €2.7 billion to Luxembourg-based private equity firm CVC Capital Partners. Under the terms of the agreement, LaLiga, which governs the top two tiers of the country’s football system, will form a new company to oversee commercial elements, such as sponsorship deals, in which CVC would take a 10% stake. However, …

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Cooperation required as sports authorities tackle the globalisation of sports corruption

SBC News Cooperation required as sports authorities tackle the globalisation of sports corruption

With the effects of the coronavirus crisis still being felt throughout the world of sports, authorities and governing bodies are facing more pressure than ever in the fight against match-fixing and sports corruption.  Delving into the ongoing challenges that authorities face when combating the manipulation of competitions, a panel titled ‘Match-Fixing Phenomenon at the time of COVID’ at SBC Digital …

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Stats Perform empowers clients with 13 Strides acquisition

SBC News Stats Perform empowers clients with 13 Strides acquisition

Stats Perform has announced the acquisition of 13 Strides, a visual sports content studio, in a move towards the sports tech company’s strategic focus on fan engagement. The firm, which has partnered with various media companies, sports leagues, teams and brands to empower a range of clients with the ability to create visual content and graphics, addresses the challenge of …

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AC Milan strengthens foothold in Africa with Premier Bet

SBC News AC Milan strengthens foothold in Africa with Premier Bet

Serie A club AC Milan has selected iGaming brand Premier Bet as the Italian team’s official betting partner in Africa. Touted as a ‘new and exciting partnership’ by both parties, the collaboration will allow the Italian giants to expand its presence in the African continent, which already has a vast Rossoneri fanbase. The agreement will present supporters with the opportunity …

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Unibet secures three additional races at Qatar Goodwood Festival

SBC News Unibet secures three additional races at Qatar Goodwood Festival

Sports betting operator Unibet has expanded its existing official sponsorship of the upcoming Qatar Goodwood Festival. Unibet will sponsor a further three races at next week’s premier meeting, taking the betting brand’s number of sponsored races at the festival to a total of 12. As part of the partnership, the operator has added three Group 2’s; the Unibet Lennox Stakes, …

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Sky Sports Racing unveils ‘stellar’ line-up ahead of Racing League launch

SBC News Sky Sports Racing unveils ‘stellar’ line-up ahead of Racing League launch

Sky Sports Racing’s coverage of the upcoming inaugural Racing League will be fronted by  a ‘stellar’ line-up of on-screen talent. An anchor team of Alex Hammond, Josh Apiafi and Leonna Mayor will be joined by special guest presenters to provide ‘unique insight’ including David Lloyd, Michael Holding and Rosie Tapner. The brand new Racing League – which will be broadcast …

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BHA set for ‘urgent’ meetings over BBC Panorama content

SBC News BHA set for ‘urgent’ meetings over BBC Panorama content

The content of a BBC Panorama investigation has prompted the British Horseracing Authority (BHA) to call an ‘urgent’ meeting with the independently-chaired Horse Welfare Board, along with other industry leaders. Furthermore, the BHA will also contact colleagues at Horse Racing Ireland after the Monday night Panorama programme, entitled ‘The Dark Side of Horse Racing’, broadcast covert footage filmed inside one …

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Stats Perform: ‘Digital transformation’ of pandemic has reshaped content consumption

SBC News Stats Perform: ‘Digital transformation’ of pandemic has reshaped content consumption

A new research whitepaper compiled by Stats Perform has identified the changing trends in fan engagement during the COVID-19 pandemic, demonstrating how the sports industry has ‘not only survived but thrived’. In publishing its 2021 Fan Engagement Report, Stats Perform interviewed over 150 sports-related organisations, located around the world, and from a variety of industry verticals, to identify the changing …

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Sportsbet.io strengthens Brazilian position with São Paulo sponsorship

SBC News Sportsbet.io strengthens Brazilian position with São Paulo sponsorship

São Paulo Futebol Clube has named Sportsbet.io as the Brazilian team’s new ‘master sponsor’ until 2024. The partnership debuted on Saturday in São Paulo’s fixture against Bahia, following an official presentation at the São Paulo stadium a day prior to the Brazilian Championship showdown. Along with branding on the front of players’ shirts, the operator will also appear on the …

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Stats Perform strikes long-term ECB partnership renewal

ICC

Stats Perform has secured a four-year extension of its long-term agreement with the England and Wales Cricket Board (ECB). As part of the renewal, Stats Perform will exclusively collect and manage Opta data for all home England International cricket, LV= Insurance County Championship, Royal London One-Day Cup, Vitality T20 Blast, the Rachael Heyhoe-Flint Trophy and the Charlotte Edwards Cup, as …

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