During the recent quiet period with sports events cancelled and betting shops being forced to close their doors, virtual sports have played a crucial role in minimising the negative impact of COVID-19 for so many operators, particularly in Europe. So why has Africa fallen behind? George Shamugia, CEO of Singular, identifies a couple of “major culprits” for why Nigeria – …
Read More »Erin-Marie Gallagher
Smarkets enters Colorado market with SBK
Smarkets has made its US debut after soft launching its SBK sportsbook app in partnership with Colorado’s Full House Resorts. The technology group branded its US Colorado debut as a major strategic achievement for the SBK product, less than a year since its sportsbook inception. Last September, Smarkets rolled out its proprietary built SBK sportsbook, a next-generation betting platform which …
Read More »Interwetten extends sponsorship for two Bundesliga Clubs
DACH bookmaker Interwetten has extended its sponsorship agreement with German Bundesliga clubs TSG Hoffenheim and Vfl Wolfsburg, with the partnerships due to last until June 2023. The betting operator has worked alongside TSG Hoffenheim since 2017, having helped develop a number of advertising and marketing campaigns, including the development of a social media activation which allowed fans to win a …
Read More »SportCaller backs Tote Ten to Follow as Flat season returns
Free-to-play (FTP) sports-game specialist SportCaller has extended its partnership with the UK Tote Group with the return of the Tote Ten to Follow. SportCaller has committed to delivering a suite of new features which is expected to drive reliable engagement throughout the course of the competition, which will run from 16 June to 17 October. Cillian Barry, SportCaller MD, said: …
Read More »Low6 targets millennials with PDC Picks
Pool betting app supplier Low6 hopes to boost engagement with millennial punters through the launch of its PDC Picks for the PDC Low6 Home Tour Playoffs. The app, which will be powered using data from Abelson Info, will give users the opportunity to watch and engage with their favourite darts players throughout the tournament. Josh Turk, CMO of Low6 and …
Read More »Paddy Power kicks off summer sports calendar with Pro-Am tournament
To celebrate the return of the sports calendar, Paddy Power plans to bring together a host of celebrities to take part in the Paddy Power Golf Shootout. The event, which will take place behind-closed-doors at the Centurion Club in Hertfordshire, will feature celebrities such as Piers Morgan, Peter Crouch, Jamie Redknapp, Freddie Flintoff and Harry Kane. Joining them will be …
Read More »Delasport elevates online casino offering with Betsoft deal
Sports betting and igaming solutions provider Delasport has strengthened its online casino offering by securing a new agreement with Betsoft. The new agreement will strengthen Delasport’s network of casino content providers, which already includes Evolution Gaming, Microgaming, Vivo Gaming, Evoplay, Quickspin, Asia Gaming, Pragmatic Play, Reel Time Gaming and many more. Operators running off the Delasport software will be able …
Read More »Shared Vision: Sportradar backs NSoft’s new AI-powered product
Sportradar has extended its partnership with NSoft by signing an additional agreement dedicated to the global awareness of NSoft’s AI-powered Vision software. NSoft Vision, which will launch in Australia and other markets later this month, is an AI-boosted Video Management System which aims to prioritise data utilisation to support companies in making ‘better business decisions’. Vision covers all surveillance industry …
Read More »Highlight Games goes live with EveryMatrix’s CasinoEngine
Highlight Games has agreed to make its portfolio of products available via EveryMatrix’s CasinoEngine platform. Under the terms of the agreement, the London-based video virtual sports specialist will make English, Italian and Greek variants of its Soccerbet product available to operators on EveryMatrix’s CasinoEngine platform. This will soon include a Turkish variant. Amund Stensland, CasinoEngine COO for EveryMatrix, commented: “We …
Read More »Optimised communications help Wiraya deliver 15% reactivation boost
Wiraya is helping operators to navigate COVID-19, by engaging with sports fans that have become dormant during the football ban. The German Bundesliga made a return earlier this month, and with Premier League fixtures already in the pipeline for 17 June, it is more important than ever for betting operators to re- engage with punters that have become inactive during …
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