Erin-Marie Gallagher

Slotegrator: Exploring new iGaming markets

Setting up an online casino business can be extremely complicated, however Slotegrator is helping its clients to enter new and regulated markets through its business advisory services, explained sales lead Ayvar Gabidullin. iGaming is a global industry, and there are plenty of markets to set up shop – with the number of regulated markets growing rapidly. At Slotegrator, we are …

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Fast Track debuts Singularity model

iGaming operators will be able to deliver 1:1 experiences to players following the launch of Fast Track’s Singularity model. The Singularity Model features an engine that observes every action the player makes in real time and uses machine learning and computations to establish a comprehensive player profile. Once a player profile has been created, the Singularity model tailors the content, …

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Richard Kidd, Bayes Esports: Developing the next generation of audience engagement

Esports is the next generation of audience engagement and entertainment modelling according to Richard Kidd, Head of Sales at Bayes Esports, as he explained why the industry must be prepared to embrace new opportunities.  Speaking to SBC News, Kidd walked us through his background in digital marketing and advertising technology, noting that his experiences from outside of the esports industry …

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Marcos Oliveira: How Clever Advertising is capitalising on Latin American growth opportunities

Having entered the Latin American market seven years ago, Clever Advertising has identified numerous areas for growth. But according to Marcos Oliveira, Chief Commercial Officer, there is “still work to be done and areas to be explored” across the region. Ahead of this week’s SBC Summit Latinoamérica, Oliveira explains how Clever Advertising navigates the differences between Latin American and European …

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BetInvest: How live streaming is helping drive Quick Sports engagement

With the rise of mobile gambling, live streaming and in-play betting are anticipated to remain a major trend in 2022, according to representatives from BetInvest. Offering bettors the chance to wager on events as they unfold certainly drives engagement with sports fans. Players are no longer restricted to wagering on a game before it begins since the deadline for placing …

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Sportradar adds three-year extension to ITF collaboration

Sportradar has extended its current partnership with the International Tennis Federation (ITF) with a focus on enhancing integrity measures and driving fan engagement. The data agreement between Sportradar and ITF, which will run for three more years, will enable the federation to deliver a number of ongoing integrity-led major projects, including the development of technology infrastructure to further enhance integrity …

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Gal Ehrlich, BETER: Fast betting content is complementary to traditional sports and esports events

Gal Ehrlich, CEO of BETER

2020 was a tipping point for the fast-betting and commercial sports performance in the absence of a regular sports schedule due to the Covid-19 pandemic. Despite seeing strong rates of growth throughout the pandemic, fast betting within the esports sector has continued to grow throughout 2021 as highlighted by Gal Ehrlich, CEO of BETER. Giving a presentation at the recent …

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EveryMatrix debuts Managed Services unit

EveryMatrix debuts Managed Services unit

EveryMatrix has launched its Managed Services unit, which aims to provide extensive support to its network of igaming operators. Led by Tom Dyson, the Managed Service Unit will advise on areas such as marketing, affiliation, CRM & VIP, product management, payments and fraud, bonus abuse monitoring and customer support. Dyson remarked: “Marketing is among the largest costs for an iGaming …

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BETER adds AI tournaments to esports roster

BETER adds AI tournaments to esports roster

BETER will now provide live streaming, live data and odds for 4,500 esports events per month for sportsbooks with the launch of Virtual eComp Artificial Intelligence esports tournaments. The tournaments, which will include cyber football and cyber basketball matches, will utilise BETER Live Data to ensure that end users gain access to the “widest possible selection of markets and odds …

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Kiron partners with Parimatch for virtuals roll-out

Kiron partners with Parimatch for virtuals roll-out

Kiron Interactive has continued its global expansion after agreeing to supply its portfolio of virtual sports and number games content to leading CIS markets betting group Parimatch. Parimatch players will be able to access a range of games, which will be integrated via BetMan – Kiron’s proprietary omni-channel RGS solution, which provides a turnkey plug-and-play virtual games suite for clients. …

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