A crowd of 100,000 people are expected to descend on Flemington Racecourse on Tuesday for the 2017 Melbourne Cup. ‘The race that stops a nation’ is the most prosperous handicap race in the world, with prize money of $6.2m available this year, and a rich history dating back over 150 years. Ahead of the race, at 4am tomorrow (Tuesday 7th November) …
Read More »Craig Davies
AS Roma gains official Asian regional betting partner
Italian football club AS Roma has announced a new commercial partnership with Asian online betting company KB88.com. Under the terms of the agreement the Philippines based brand will become the club’s official regional betting partner, although the length of the deal was not disclosed. Luca Danovaro, Chief Marketing Officer of AS Roma, said: “This is a new and important partnership …
Read More »EveryMatrix’s affiliate and agent system to get new payment method access
EveryMatrix has announced an integration of its real time affiliate and agent system, PartnerMatrix, with its payment processing company, MoneyMatrix. The industry platform and software supplier state that this marks a significant step for client satisfaction, as it strives for continuous improvement. Before taking this step, affiliates had to register in EveryMatrix’s standard gaming platform in order to access their …
Read More »1XBet enters partnership with Italy’s Serie A
1XBet has been named International Presenting Partner of Italy’s Lega Serie A for the current season, covering Europe, Africa, the Middle East, North Africa and the Americas. It is hoped that the pulling power of the popular European league can be leveraged, and will enable 1XBet to boost its brand courtesy of a direct link with its target audience. The …
Read More »Better Collective’s acquisition led expansion continues with Romanian deal
Better Collective has continued its expansion into regulated markets, after obtaining a Romanian affiliate licence and acquiring the PariuriX brand. The developer of digital platforms for bookmaker information, iGaming communities, and betting tips, will now enter the newly regulated Southeastern European country, following recent similar examples of Pull Media in France, Germany’s WettPortal.com and CasinoLounge.co.uk in the United Kingdom. Michal …
Read More »LiveLotto launches affiliate programme with Income Access
UK based iLottery operator LiveLotto has launched a new affiliate programme with Income Access, Paysafe’s marketing technology and services provider. Following LiveLotto’s integration, Income Access’ affiliate management team will run the programme, with its network allowing the brand to be connected to over 25,000 affiliates. Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to …
Read More »League of Legends leader stretches gap at the top
Another Premier League weekend has come to end, which means more movers and shakers in SBC’s League of Legends. Gameweek ten started and finished with 1-0 victories, Manchester United defeating Spurs and Burnley going over Rafa Benitez’s Newcastle by the scoreline, in a round which saw the new fantasy football leader build on his lead at the top of …
Read More »SBTech launches newest live betting feature ‘Add2Bet’
SBTech has announced the launch of its newest ‘cutting edge’ live betting feature, Add2Bet, with a design based around simplicity and ease of use. The sports betting solutions provider’s most recent mobile focussed enhancement is to be presented at the EiG expo in Berlin, on Tuesday October 31. Add2Bet will enable players to immediately use the ‘cash out’ value of …
Read More »188BET adds Champion of Champions Snooker to sport sponsorship portfolio
The 2017 Champion of Champions Snooker tournament is to receive a new title sponsor following an agreement between 188BET and Matchroom Sport. This year’s competition, due to take place at Coventry’s Ricoh Arena from Monday 6 – Sunday 12 November, is the latest addition to 188BET’s sport sponsorship portfolio, adding to recent deals with 2017 Champion Jockey Silvestre De Sousa …
Read More »Playtech acquires Responsible Gambling solutions provider BetBuddy
Playtech has acquired Responsible Gambling solutions provider BetBuddy for an undisclosed fee, continuing its strategy of obtaining technology which will extend its software and services offering to gambling operators. BetBuddy’s behavioural identification and modification software is to be integrated into Playtech’s IMS player management system, allowing its licensees to offer players a safer environment to use its omni channel products. …
Read More »