In a global environment where instant is everything, many organisations on a global basis are striving to gain a march on the competition with the latest innovation or tool etc, with ‘personalisation’ becoming an increasingly utilised buzzword. One such example is Triggy, who after struggling with outsourced development of its TriggySport app, brought it in-house, re-worked and subsequently rolled-out very recently. …

Eaton Gate Gaming, the parent company of Kwiff, has come under fire from the Advertising Standards Authority (ASA), after an advert for the gambling operator was adjudged to have encouraged irresponsible gambling. The ad in question began with the text “PLAYERS OF THE SEASON,” before going on to portray a number of customers discussing their experiences whilst using kwiff. One …

Global gambling regulators have joined forces in an attempt to address concerns over the “blurred lines between gambling and video games”. Also stressing issues regarding skins and loot boxes in such titles, fifteen gambling regulators from across Europe, in addition to the Washington State Gambling Commission, have signed an agreement to address the risks. A pledge to tackle “unlicensed third-party …

The LeoVegas Group has purchased a 51 per cent stake in Pixel Holding Group Ltd, the organisation which runs the esports betting operator Pixel.bet. Making the acquisition through its LeoVentures Ltd wholly owned subsidiary, the investment amounts to a fee of €1.5m, with the firm stressing it’s aligned its vision with Pixel’s “to create the greatest gaming experience in betting …

This week’s 6 of the Best comes from Joakim Renman, Commercial Director at Scout Gaming Group. Continue reading to discover which iconic World Cup is a particular sporting highlight, which rapper with a messiah complex stands out from the crowd and who wins out of the Thailand vs USA dilemma. Best Holiday It’s a close race between Thailand and USA. …

Betdaq has unveiled its latest brand ambassador, with grade 1 winning National Hunt trainer Harry Whittington aligning himself with the online betting exchange brand. Under the terms of the partnership Whittington is to provide content on a weekly basis to Betdaq’s multi-sport content site, betdaqtips.com, which will see its customers offered a unique insight “into one of the UK’s most …

In-play has enjoyed a tremendous surge in popularity since introduction, and now encapsulates such a huge chunk of many revenue streams. As in-play grows, however, so does the need for personalised, relevant real-time player engagement, which can be so instrumental with regards to those all important retention figures. This is one such area OtherLevels are to address as part of …

The Advertising Standards Authority (ASA) has upheld one complaint against Gala Interactive, for suggesting gambling involved skill rather chance, as it promoted its new Britain’s Got Talent Slingo game. Featuring a man playing on his tablet, before making a gesture with his arm and going on to spin plates on his fingers, one individual “challenged whether the ad implied that …

This week’s 6 of the Best comes from Andy Jarrett, Twelve40 CEO. Continue reading to discover why Melbourne conjures up both good and bad memories memories and which Quentin Tarantino classic is a particular favourite, amongst much more. Best Holiday I’m very lucky to have visited some amazing places, but if I had to pick one I’d say the Maldives. …

Windsor and Eton Brewery has announced a new link-up with QIPCO British Champions Day, which will give customers and landlords of pubs around London and the Thames Valley a chance to win tickets to “Britain’s richest ever race-day”. The promotion, which is to run over the course of the next six weeks, requires customers to upload a picture of themselves …