Craig Davies

Craig Davies is a writing enthusiast who joined SBC in September 2017, following years spent in the news and sport sectors of Journalism, in addition to a significant period of time travelling. During his time at the University of Central Lancashire, Craig grasped every opportunity he could to gain experience writing on a plethora of sports. Culminating in a year spent working for The Lancashire Telegraph at Blackburn Rovers during the, then Premier League side’s, 2009/10 season. Upon graduating with a degree in Sports Journalism, he began working for the Tameside Reporter, a regional title, where his primary duty was news, however, it quickly turned into something of a joint role with sports incorporated into the mix. After the newspaper entered administration Craig began doing freelance work for a number of websites in several different fields, before donning a backpack for a two year stay in Australia and South Eastern Asia. Short story writing as he ambled from place to place. Eventually all roads led to home, and his position as a Journalist for SBC.

Digital challenges: the dual threat of the black market and illegal gaming platforms

SBC News Digital challenges: the dual threat of the black market and illegal gaming platforms

The digital world has profoundly transformed consumption patterns across various economic sectors.  This phenomenon is evident to all through our relationship with digital technology and certain well-known platforms that are ubiquitous in our daily lives (GAFAM, Shein, Zalando, Uber, Booking, e-banking, etc.).  However, as highlighted by Gaming1 CEO Emmanuel Mewissen below, this evolution has also led to new consumer behaviours …

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Beyond automation: supercharging third-party systems with Flows’ no-code innovation

SBC News Beyond automation: supercharging third-party systems with Flows' no-code innovation

In an era where technological agility and efficiency are paramount, Flows emerges as a game-changer for businesses seeking to amplify their existing third-party systems’ capabilities. Spearheaded by CEO James King, Flows provides a revolutionary no-code automation platform that enables customers to build products, features, and much more without the need for coding. This platform enhances operational processes and seamlessly integrates …

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Winning the game: how localisation and advanced tech are shaping sportsbooks in LatAm

SBC News Winning the game: how localisation and advanced tech are shaping sportsbooks in LatAm

What does it take for a sportsbook operator to succeed in the dynamic and diverse markets of Latin America? Drawing on insights from current market leaders, overarching trends, and extensive experience on the operator side of the business, the answer, according to GR8 Tech’s Senior Business Development Manager Thomas Carvalhaes, centres around one pivotal element: localisation. In a region as …

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Bayes Esports: stakeholders must have a clear strategy to ensure esports success

SBC News Bayes Esports: stakeholders must have a clear strategy to ensure esports success

Ahilleas Papantos, Director of Partnerships at Bayes Esports, speaks to SBC News regarding the importance of correctly managing and developing the group’s portfolio of data partnerships across the global esports ecosystem to make further waves in the sector. SBC News: Complacency doesn’t light a path to success in business. Could you briefly touch upon how Bayes Esports is plotting to continue …

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Igor Kaufman, GR8 Tech: iFrame product value is a significant differentiator

SBC News Igor Kaufman, GR8 Tech: iFrame product value is a significant differentiator

Differentiation and personalisation. A pair of concepts that the industry is more than all too familiar with, but which will retain a central focus as solutions providers constantly jockey to enable clients to rise head and shoulders above the competition in an increasingly tightly packed field. To achieve this vision, GR8 Tech has introduced its iFrame product, which aims to …

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What’s the game plan for sportsbooks in a post-regulated, challenge-packed Brazilian market?

SBC News What's the game plan for sportsbooks in a post-regulated, challenge-packed Brazilian market?

In the aftermath of a successful SBC Summit Rio, Dotan Lázar, CEO of LSports, assesses the challenges facing sportsbooks within Brazil following a landmark development last year. On December 30, 2023, Brazil witnessed a historic moment as President Lula sanctioned Law 14790, marking the finalisation of sports betting regulation. According to reports, over 100 businesses have shown interest in applying …

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LSports unveils Bookie Performance System to ‘revolutionise the industry’

Dotan Lazar, CEO of LSports

Dotan Lázar, Co-Founder and CEO of LSports, has stressed much delight at the company’s latest introduction, which is hailed as a “game-changer” that is set to “revolutionise sports betting”. The Bookie Performance System aims to enable operators to stand out in an increasingly saturated environment via the provision of real-time and retrospective comparisons against those of competitors. This competitive edge …

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Liliana Almeida, Clever Advertising: the industry has awoken to African sleeping giant

SBC News Liliana Almeida, Clever Advertising: the industry has awoken to African sleeping giant

Capitalising on untapped potential is a common theme throughout each passing year as many across the industry aim to gain a critical advantage in a range of emerging markets. With this in mind, Liliana Almeida, Head of Brand and Corporate Communications at Clever Advertising, has been in discussion with SBC News to take a dive into the African continent. In …

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BETER: pursuit of esports and sports leadership in 2024

SBC News BETER: pursuit of esports and sports leadership in 2024

BETER has quickly become one of the most in-demand providers of fast-paced betting content and data in the market. Through its sports and esports divisions, it offers live streams, data, and odds across hundreds of thousands of events each year, all managed in-house. To learn more about how the company is assisting operators in engaging next-gen bettors through its content, …

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Bayes Esports: why the sector can’t survive without a data strategy

SBC News Bayes Esports: why the sector can’t survive without a data strategy

Amir Mirzaee, Chief Commercial Officer and Managing Director of Bayes Esports, assesses the numerous advantages that are born from utilising the correct data, as well as what plus points these can bring to both operators and players. Esports has become ubiquitous in the context of the next generation of sports and gaming enthusiasts alike. But, what role exactly does esports …

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