Financial betting site BetOnFinance.com has launched a new game allowing players to bet on which CEO will depart next. Punters have long been able to bet on the next football manager to get the sack, and now BetOnFinance is giving its customers the opportunity to predict the next CEO to leave their current company, allowing them to bet on one of …
Read More »Andrew McCarron
Demographic segmentation limited for customer analysis
Duncan Keene, managing director of ContentSquare’s UK operation, believes that operators can get much more out of their data if they deal with it a little more smartly. ContentSquare is an online user-journey specialist which recently started working with PMU in France helping the company with pain points in aspects of its registration process and Keene believes that the gambling …
Read More »BHA should pay for photo finish error not bookmakers
William Hill has called on the British Horseracing Association (BHA) to refund bookmakers after a stewards mistake at Lingfield yesterday left them out of pocket. A foggy meeting saw a photo finish in the 2.55 for third place between the 20/1 Elementary and the 7/1 Sun Angel, with Elementary declared as third. However an inquiry at the end of the …
Read More »H20 Data to make a splash with traders
Ahead of the ICE Totally Gaming exhibition SBC Events, in association with BetConstruct, will hold a seminar to discuss the critical issue of sports data and show how BetConstruct’s data services can help betting businesses. Held on the Sunday before the ICE Totally Gaming exhibition, the H20 Data seminar is invite only and will address topics around the speed, range …
Read More »Baazov cites shareholder ‘premium’ demands for Amaya bid failure
David Baazov has walked away from his bid to take control of Amaya, the gambling operator he has been instrumental in building over the last few years. In a release issued to the media, Baazov claimed: “The decision to terminate my attempted acquisition of Amaya was not an easy one. I retained a full suite of advisors, arranged committed financing, and engaged in constructive negotiations with Amaya’s …
Read More »Jacob Lopez Curciel – an operator must be Multi-Channel present
OPTIMA CEO Jacob Lopez Curciel discusses the development of his firm into an Multi-Channel supplier in a constantly evolving industry. SBC: Your iSHOP product really turned a few heads when it was presented at the Bookmakers Trade Fair in October – why do you think it was so warmly received? JLC: Our product is a neat piece of technology, and …
Read More »Virtuals appeal to Millennial generation
Writing in eGR magazine this month, Jimmy Bone, Marketing and Client Executive at virtual sports provider Golden Race, says that products such as virtual sports, eSports, and Daily Fantasy Sports with their inherent technology focus are particularly engaging for the Millennial generation. “When we look at the player demographics of eSports and Daily Fantasy, we see something important: 54% are …
Read More »Bookmakers to deliver 325,000-strong petition of support
A petition signed by more than 325,000 betting shop staff and customers from across the country will be presented to 10 Downing Street at 11am this morning as the beleaguered betting industry fights back against its portrayal in the media. The petition, collected as part of the recent ‘Back Your Local Bookie’ campaign, calls on the Government to support an industry …
Read More »The importance for affiliates to use their audience
Besides pushing forward the products of their gaming partners, affiliates should not forget about promoting their own product, according to LeoVegas. In the latest edition of the mobile gaming operator’s Affiliate Academy, LeoVegas explains how affiliates can increase traffic to their website and hence increase sales numbers. The simple equation is that by having more visitors to your page, you …
Read More »Bet365 retains Best Bookmaker title at SBC Awards
Bet365 came out on top of its industry peers last night to take the SBC Bookmaker of the Year Award for the third year running. The Stoke-based outfit beat Unibet, Sky Bet, Pinnacle and 10bet to take the award, sponsored by Oddslife, which was voted on by industry professionals. Bet365 also picked up the gong for best Live Betting Product in …
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