Asian betting operator LoveBet has expanded its sponsorship portfolio by announcing a new partnership with Burnley FC.
The partnership, which sees LoveBet becomes the club’s new shirt sponsor, will aide the Clarets as it seeks to grow its presence within the Asian market.
The Asian betting brand, which also announced a deal to become Paris St Germain’s Official Asian Betting Partner earlier in the year, has signed a three year deal with the Clarets. It will have its logo on all the club’s adult home and away shirts from this season.
Edward Li, Senior Director from LoveBet, commented: “We are thrilled to announce our first English Premier League shirt partnership with Burnley Football Club.
“The growing presence of the club in Asia and worldwide will help us further promote our brand.
“We’re already planning a lot of activities for the fans and our users and are looking forward to the partnership in the coming three years.”
Anthony Fairclough, Commercial Director at Burnley Football Club, added: “We are delighted to welcome LoveBet, who we believe will be the ideal partner for the club.
“Together, we will reach and engage with our ever-increasing global audience, in particular in the Asian market.”
Next season will be Burnley’s fourth consecutive season in English football’s top division, following the side’s 15th place finish last season.
Premier League stability led to Burnley being ranked as the 32rd-most valuable brand in football by Brand Finance earlier in the year. The club’s valuation was aided by a seventh placed finish and Europa League qualification in 2017.