Incentive Games forms new FTP alliance with FSB

Incentive Games continues its strong 2021 commercial momentum, securing a licensing and distribution arrangement with FSB Technology of its free-to-play (FTP) betting-related games content.

Under terms of the arrangement, sportsbook platform provider FSB will promote Incentive Games FTP suite to new and existing partners, helping them optimise their customer acquisition channels and marketing campaigns.

FSB has backed betting innovation studio Incentive Games as its FTP suite has proved popular with players and benefitted partners with lower marketing costs across competitive marketplaces.

Glenn Elliott, COO of FSB Technology “We have been incredibly impressed with Incentive Games and its suite of free to play and pay to play games which will have strong appeal among our operator partners in core global markets. They also add value to the FSB platform, allowing us to offer operators an even wider range of quality, proven content.”

Strong 2021 trading, has seen Incentive Games secure partnerships with Aspire Gaming’s BtoBet and Betsafe targeting burgeoning marketplaces in South America and Africa.

John Gordon, CEO of Incentive Games, said: “We’ve been making great progress, as a company, in the last year and signing this agreement is certainly one of the major highlights so far! Like Incentive Games, FSB is an award-winning company backed by a talented team, so I expect this to be a fruitful relationship.”