Leading Kenyan market bookmaker SportPesa has launched its latest African football initiative ‘Coaches to Count On’ in partnership with Premier League football club Arsenal FC.
The football directive will see SportPesa develop ‘football clinics’ across its core markets of Kenya, Tanzania and South Africa, with Arsenal FC developing comprehensive training programmes for aspiring soccer coaches.
The bookmaker has kicked off ‘Coaches to Count On’, with Arsenal training staff visiting South Africa to host a three-day training course helping local coaches.
‘Coaches to Count On’ follows SportPesa’s 2018 social initiative ‘Kits for Africa’, in which EPL partners Southampton FC and Hull City donated over 75,000 pieces of football kit and equipment to African sports clubs.
SportPesa has been Arsenal’s African betting partner since 2016. Furthermore, since 2016 the bookmaker has donated its Arsenal Emirates Stadium hospitality suite to local charities and social enterprises.
Kelvin Twissa, Chief Marketing Officer at SportPesa said: “SportPesa has a proud history of supporting grassroots sport globally and we’re delighted to announce this new scheme which uses our growing network to help develop the next generation of football coaches.”
He added; “Our Kits for Africa campaign demonstrate our commitment to inspiring budding footballers on the continent and we hope this initiative serves to continue that progress.”