Hull City FC builds Kenyan community profile with SportPesa

Kenyan bookmaker SportPesa, the lead sponsor of Championship football club Hull City FC, has deemed The Tigers pre-season of tour of Kenya ‘a roaring success’.

Ahead of the start of the English football season, Hull City FC’s first team and management toured Kenya as part of the club’s social commitment with sponsor SportPesa.

The tour saw The Tigers’ first-team visit a number of Kenyan community projects, combatting urban poverty and gender inequalities.

Hull City players and coaching staff would visit Kenyan football counterparts Vapour FC and The Kangemi Patriots, delivering professional coaching to youth players from local communities.

Beyond football activities, Hull City’s medical and sports science staff would put on workshops for the Kenyan football league and students to gain knowledge and understanding of athlete strength and conditioning work.

The tour highlight would see Hull City play Kenyan Premier League champions Gor Mahia, in front of a packed-out Kasarani International Stadium (capacity: 60,000) in Nairobi.

SportPesa has acted as lead sponsor of Hull City since 2016. The success of The Tigers tour of Kenya has seen the sponsorship nominated for ‘Partnership of the Year’ award at the upcoming  2018 Football Business Awards (22 November).

Check Also

Anthony Joshua stars in William Hill’s first ‘brand-led’ advert

William Hill is to launch a new advertising campaign this week featuring the unified world …

Sportradar unites with SportsGrid for inaugural 24-hour network

Sportradar has united with SportsGrid for the launch of the first free, 24-hour network dedicated to …

Tracey Crouch joins Horse Welfare Board as independent member

Former Minister for Sport and Civil Society (DCMS), Tracey Crouch, has joined the British racing’s …