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NairaBet nets Betgenius as in-play betting partner

NairaBet is set to see its sports betting offering gain an in-play boost following a fresh link up with Betgenius, the supplier of sportsbook technology to regulated bookmakers and lotteries.

The Nigerian bookie has selected to utilise Betgenius’ in-play coverage across all major sports, with an overall aim of giving customers ‘a premium live betting experience’ across it’s online platform and retail estate.

Nairabet has stated the long term partnership will see a significant enhancement of its live betting product, in addition to a greater control of in-play trading strategy.

Akin Alabi, CEO of NairaBet, said: “As competition grows in the Nigerian sports betting space, we at NairaBet made a decision to stand out from the crowd.

“One of the decisions we made was to partner with Betgenius to power our in-play markets. I am confident it will be a rewarding experience for both parties.’’

Betgenius offers operators the option to either full or partially outsource trading functions through its InPlay Manager and PreMatch Manager tools, with a multitude of markets across all major sports offered in the process.

Matt Stephenson, Managing Director of Betgenius, said: “As one of Nigeria’s premier sportsbook operators NairaBet is leading the way in the growth of its in-play offering, building upon its own high quality in-house risk management team.

“The live betting trend is spreading across the African market and Betgenius is excited to bring our trusted product to many more partners in the region in the future.”

Last month Betgenius announced a partnership with Italian operator Sisal, with a target of driving a digital acquisition campaign for its Matchpoint Sports betting brand.

The agreement is designed to drive conversions with personalised and relevant messages, in addition to enabling clients to display engaging content such as live odds and scores with dynamic creative formats.

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