GiG Media readies for Dutch comeback

Gaming Innovation Group (GiG) is re-configuring the affiliate properties of and to be ready for the launch of the Netherlands regulated online gambling marketplace from 1 October.

Undertaken by the GiG Media division, the reconfiguration aims to transform the properties into the most insightful destination for Dutch players seeking trustworthy reviews on licensed online casinos and games of chance.

The licensing window of the Netherlands ‘Remote Gambling Act’ (KOA Act) was launched on 1 April – with regulator Kansspelautoriteit (KSA) announcing that it expects to approve around 30-to-35 operator licences.

GiG Media noted strong expectations for its Dutch projects, citing that had formerly operated as the Dutch market’s leading affiliate casino portal prior to exiting the market in 2017 in compliance with KSA orders.

With regards to marketing, final KOA amendments sanctioned by the Dutch Legal Protections Minister Sander Dekker ordered all licensed operators and affiliates to impose a ‘cooling period’ on their marketing databases.

Dekker’s intervention stated that no operator or affiliate could utilise historic player data or information databases to target Dutch consumers.

The measure was upheld by KSA as a Dutch consumer data protections right, and to further ensure that all new licensed operators compete within a levelling playfield from the market’s inception. 

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