GiG relaunches to provide optimal in-play experience

Gaming Innovation Group (GiG) has relaunched after carrying out a series of upgrades to the portal’s technical and UX components.

The relaunch has been led by GiG Media, in partnership with Spanish digital marketing agency Interamplify, and aims to reoptimise the legacy portal which has operated since 2005. has been redesigned to provide its audience with optimal access to live streams and in-play odds across all major football markets. The new portal will allow for greater personalisation of player preferences, giving its users the option to ‘pin matches’ that they are interested in.

Upgrades to’s technical frameworks will also provide the most accurate in-play odds, as well as pre-event data which will enable users to monitor market movements.

Jonas Warrer, GiG’s Chief Marketing Officer, underscored the importance of the relaunch ahead of a busy summer trading period for European sportsbooks 

“I am excited to launch the new version of, which is part of our ongoing initiative to recycle domains to drive growth and sustainability,” Warrer commented.   

“In addition to creating a new user-friendly design, we have also added some exciting new features to improve the user’s experience, such as the pin feature, which will allow users to pin the matches they’re interested in, and receive instant notifications when live events are happening.” has been developed by Danish media company Rebel Penguin ApS, a subsidiary of GiG, in collaboration with – the SEO unit owned by Interamplify.


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