SBC News Voice of the Sports Betting Industry
OneFootball has named a trio of new shareholders, with the German Football Association (DFB) becoming the first national federation to take a stake in the business, along with Borussia Dortmund and Tottenham Hotspur entering into multi-faceted partnerships with the football media platform.
Through the collaboration, the firm will work with Bundesliga and Spurs stars – such as Harry Kane, Marco Reus and Manuel Neuer – on creating original and curated content, and exclusive editorial news for users.
In return, DFB and the aforementioned clubs will benefit from an increased global audience reach and new fan activations, taking advantage of OneFootball’s 85 million-strong monthly active users and unique data insights and user engagement statistics.
“I’m thrilled to welcome DFB, Borussia Dortmund and Tottenham Hotspur as new shareholders of OneFootball and look forward to exploring new opportunities together,” remarked Lucas von Cranach, CEO and Founder of OneFootball.
“No one brings fans closer to their favourite teams and, through these strategic content partnerships, we will be able to offer even greater access to exclusive content. 2021 will be an important year as we expand our global presence and welcome new partners, while continuing to offer leading editorial news, videos, scores, and live and behind-the-scenes content.”
Last year, OneFootball expanded its digital media portfolio by acquiring Dugout, allowing the latter’s club partners to become shareholders in the business. DFB, BVB and Spurs will join the likes of Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Olympique de Marseille, Paris Saint-Germain and Real Madrid.
“OneFootball has a unique position in the football media landscape and prides itself on constant innovation, which makes them a great partner for us as we continue to build our media ecosystem and the international reach and following of the club,” said Donna-Maria Cullen, Executive Director, Tottenham Hotspur.
“We have enjoyed a fantastic relationship with Dugout and following their acquisition by OneFootball, are delighted to extend this relationship further.”
Aiming to ‘jointly drive football’s digital transformation, supporting the strategic direction of the business, and importantly, the broader football content ecosystem’, the collaboration follows on from OneFootball’s first tie-up with a national federation, inking a content-based agreement with the Brazilian Football Federation (CBF) earlier in March.
Deepening its football partnerships, OneFootball continues its objective to become ‘global football’s all-in-one multimedia portal’, delivering its users exclusive OTT streaming, highlights, behind-the-scenes and archive video content, news, scores and statistics.
Holger Blask, Managing Director Marketing and Sales at DFB, added: “Through our new partnership with OneFootball, we can now share the latest content and news from our national teams and DFB competitions, including the DFB-Pokal, to millions of fans who engage with the world’s largest football platform on a daily basis.
“Launching our content partnership, alongside becoming a shareholder, extends the digital transformation of the DFB and allows DFB partners to benefit from new, innovative opportunities to connect with OneFootball’s young fanbase.”
