Checkd Group promotes Alex Beecham ahead of expansion plans

Checkd Group has promoted Alex Beecham to the position of Managing Director of its Checkd Media division, in preparation for a renewed commercial drive and expansion plans.

In his new position as MD of Checkd Media, Beecham will be responsible for overseeing the operations of the Footy Accumulators, Winners Enclosure and Oddschanger brands.

His appointment follows the announcement that the iGaming operator’s Footy Accumulators product has recorded a record number of bets placed in January 2021, a 20% increase on its previous monthly best. The app’s Betting Hub now has a total of 200,000 users across both iOS and Android platforms.

Beecham will lead the overall strategy and team of the Manchester-based media department, driving commercial growth through affiliate and media partnerships. Checkd Media currently includes Sky Bet, bet365, Paddy Power, Betfair and William Hill as tier 1 operator clients.

“Checkd Group has established itself as a major force in the sports affiliate landscape and our aim now is to build on what we have already achieved through the development of our popular brands,” Beecham remarked.

“I am determined to continue serving our community with leading content, products and an optimal experience as Checkd Group expands its horizons.”

The new MD will work closely with Adam Patton, the Managing Director of Checkd Development, as well as cooperating with the group’s co-founders Jamie Knowlson and Lee Struggles with securing business opportunities in new markets, including the burgeoning US sports betting sector.

In his previous position as Marketing Director, Beecham coordinated promotional activities for the affiliate’s consumer-facing brands, which have a combined following of over two million users.

Prior to this he served as Country Manager for Mr Green for three years, and also has experience at bookmakers Sky Bet and William Hill.

Jamie Knowlson remarked: “Alex has worked tirelessly in driving forward our core brands, including the ever-popular Footy Accumulators, at a challenging time for the industry. We believe the time is right for Alex to take on my responsibilities in running the media business as we aim to build on our recent achievements.”

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