SBC News Voice of the Sports Betting Industry
PartnerMatrix, the affiliate marketing solution of online gambling systems provider EveryMatrix, has found that 81% of advertisers in the US market have turned towards affiliate marketing strategies.
Publishing its Top Affiliates Networks Report 2021, the software provider carried out an in-depth analysis of the most prominent igaming affiliate networks.
Among its key findings, it revealed that the average cost per acquisition (CPA) for igaming affiliates varies between $50-$100 while the search interest for affiliate marketing is up over 200% since 2015.
According to PartnerMatrix, these figures are a clear indication that the igaming space is expanding at a ‘healthy’ rate, thus providing new opportunities for affiliates within the sector.
This, the software provider noted, is in addition to a ‘high return on investment’ within the igaming industry.
“When operators are looking for business opportunities, they have to focus on networks and media to promote their platforms,” explained Levon Nikoghosyan, PartnerMatrix CEO.
“The new tech we have at our disposal allows operators to find media and affiliates based on their regions of interest, business model, expectations, and this report aims to show a glimpse of the market and help them find relevant partners who are already vetted by our team.”
In August 2020, PartnerMatrix secured two new partnerships with affiliate media platforms Affiliate Guard Dog and AffPapa.
Through the deal, PartnerMatrix has worked alongside both companies to increase user engagement, content reach for affiliate audiences and build a ‘trustworthy business environment’.
