SBC News Voice of the Sports Betting Industry
Smarkets has announced that its ‘SBK’ sportsbook app has gone live on the Oddschecker grid.
SBK’s market odds, directly indexed from the Smarkets betting exchange, will now be displayed across Oddschecker’s market-leading comparison site which attracts a reported three million unique users per month.
The SBK sportsbook was launched in the summer of 2019, as Smarkets’ proprietary built sportsbook app merged its exchange low-margin prices with an intuitive mobile UX experience, bringing new innovative engagement to the market.
New functionalities delivered by SBK saw users serviced with a direct in-app Price+ comparison feature, indexing odds against nine other online bookmakers – with Smarkets guaranteeing the best market pricing at the point of wager.
The app-only sportsbook also features a built-in social network that allows users to like and comment on other users’ bets, share tips with followers, and check out selections from leading tipsters.
“I’m excited that Oddschecker’s substantial user base can now see SBK’s odds on the famous grid. SBK’s blend of the superior pricing of a betting exchange with the simpler interface of a traditional sportsbook is unmatched in the industry, and there is no better place to showcase that than Oddschecker,” said Smarkets Founder and CEO Jason Trost.
“For price-savvy customers, Oddschecker is the place to go to ensure you’re getting the best odds, and SBK is the best-priced sportsbook app in the country, so this move was a no-brainer.
“After partnering with Oddschecker for Smarkets nearly three years ago, joining the grid with SBK is further evidence that we are serious about disrupting the industry by offering the best value out there.”
