SBC News Voice of the Sports Betting Industry
Oddspedia has concluded an 18-month project to relaunch its flagship odds comparison portal in “good time” for the return of major global sports events from COVID-19 disruption.
Originally launched in 2014, the revamped online portal – localised to languages including German, Portuguese, Spanish and Italian, as well as English – went live on 4 August, less than two weeks before the start of the NBA playoffs and with a near three-week build up to the Champions League final.
The new site, said Oddspedia co-founder Jan Möller, has been “completely redesigned from the ground up” and carries a broader coverage of sports, as well as a “refined look and feel”.
The primary goal of the redesign was to draw on user feedback to provide the best value proposition for all different types of fan. The result is a faster, more reliable and responsive site covering odds for over 40 sports and more than 80 leading bookmakers, with a new state-of-art navigation system making it easier for users to learn more about their favourite sports, leagues or teams.
“Oddspedia will continue to create the best possible user experience for betting customers,” said Möller. “With our pre-match and live odds, we want to make sure that our users are getting the best possible odds on the market. Also, with all our other data, we want to satisfy sports fans in general.
“Our mission is to provide all the information a sports fan visiting our site might want and need, no matter what country you are from or what kind of device you are using. We are constantly striving to be the ultimate source of information for the sport and betting fans.”
Möller went on to provide a breakdown of the key new features as part of the Oddspedia website redesign. He confirmed that the entire coding of the site was rebuilt from scratch to deliver the fastest live scores, real-time odds updates, on-pitch statistics and news.
Right from landing on the homepage, it allows for a more “natural user journey” where users can quickly drill down and find what they are looking for. This journey is further personalised through the effective use of geolocation, which filters the display of sports events – complete with licensed bookmakers and live odds – based on their relative importance for the region.
There is also a news section alongside the odds comparison component, pulling together both in-house created content and a feed for hundreds of leading online media outlets.
Delivering the ‘bottom line’ for the relaunch, Möller concluded: “The Oddspedia relaunch lets users enjoy faster live scores, more extensive sports coverage, breaking news, statistics and real-time updates on match information and betting odds. With many additional features now underway, the project is committed to delivering the ultimate destination for sports fans.”
