SBC News Voice of the Sports Betting Industry
LiveScore has announced that it will expand its live football streaming capabilities after partnering with over-the-top (OTT) sports video specialist StreamAMG.
By integrating StreamAMG solutions, LiveScore will allow its global audiences to view live OTT football matches and on-demand content supplied by syndicated football leagues, clubs and media outlets.
In its statement, LiveScore highlighted the need for an in-depth OTT streaming service to complement its digital publishing portfolio that currently services a global 56 million active users seeking football information across 200 territories.
Rob Brown, Head of LiveScore TV at LiveScore Group, commented: “We’re delighted to announce our partnership with StreamAMG. Their extensive experience in sports streaming technology and our shared ambition for video innovation makes them a perfect fit for LiveScore.
“We’re looking forward to working closely with the team on the development of our soon-to-launch live streaming service which we hope will prove hugely popular with users.”
A leader in developing tailored digital video solutions for sports organisations, StreamAMG customers include Liverpool FC, The FA, Matchroom Sport and William Hill.
StreamAMG’s live OTT streaming service reportedly delivers over 30 million hours of content and 8,000 events per year.
Hugo Sharman, Chief Executive Officer at StreamAMG, added: “LiveScore will emerge as a major player in the streaming of live sports content. This platform has huge potential and we’re delighted to have agreed this long-term partnership.”
