Raketech names Karlsten as new COO

Affiliate marketing network Raketech has continued to strengthen its senior leadership team naming Oscar Karlsten as its new Chief Operating Officer.

Karlsten joined the company on 1 May 2020, and will take responsibility for Raketech’s central operations, product development and investments, as well as focusing on the group’s creative content, SEO and UX.

Commenting on his new role, Karlsten said: “I’m incredibly excited to be a part of Raketech. There’s such a positive buzz in the company and after meeting all of the people I can’t wait to add my experience into the mix. With the team and strategy we have in place – I truly believe we will reshape performance marketing as we’ve seen it.”

He joins Raketech from the role of Chief Information Officer and Chief Product Officer of Catena Media, where he was responsible for the group’s product vision and roadmap towards scalable growth. Prior to working at Catena Media, Karlsten was the CEO at Avantime Group AB, having also worked at Toca Boca and Google.

Oskar Mühlbach, CEO at Raketech, added: ”Oscar’s extensive experience within the digital marketing industry brings many valuable insights and expertise to Raketech. With him onboard, we have now secured the last piece of the management puzzle and I am very much looking forward to seeing him accelerate our transformation from affiliation to the iGaming performance marketing partner.”

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