SBC News Voice of the Sports Betting Industry
Gaming Innovation Group (GiG) has cracked down on affiliates exploiting the ongoing COVID-19 pandemic by adding coronavirus keywords to its proprietary affiliate monitoring and compliance software, GiG Comply.
Operators will benefit from free searches which will flag up whether their brand is being promoted inappropriately by affiliates.
James King, Director of Sales, commented: “We don’t believe anyone should be profiteering off this crisis, which is having a huge effect on so many within our industry and through many others. Therefore we at GiG are running checks against COVID-19/ Coronavirus (and other associated keywords) for operators for free.
“Our technology can scan and analyse thousands of web pages within a short space of time and therefore is well placed to support our industries fight against those profiteering off the back of this crisis.”
In February, UK online bookmaker bet365 extended its existing agreement with ‘GiG Comply’ by further deploying GiG Comply provisions across its entire market capacity covering all European markets and the US.
