Online affiliate and content marketing provider Raketech has strengthened its global expansion strategy after confirming the full acquisition of iGaming affiliate network Lead Republik.
While Lead Republik is registered in Malta, the acquisition will allow Raketech to access customers from Canada, Germany and New Zealand.
Oskar Mühlbach, CEO of Raketech stated: “This acquisition is ticking a lot of strategic boxes, as it gives us further footprint in markets important for our key partners at the same time as it contributes with technical know-how in form of a high qualitative technical platform together within competence within conversion optimization and paid media.
“We further see strong synergies when combining Lead Republik’s offering with our know-how, within organic search.
“I am furthermore really glad to have the brilliant Lead Republik team on board and to be able to conclude that the Sellers will continue their involvement for the upcoming 12 months in order to secure a smooth handover and accelerate further expansion into new markets.”
As a result of the acquisition, which is valued at €1.4 million, Raketech’s revenues outside the Nordics are expected to reach approximately 20% of the group’s total revenues.
The takeover also means that all of Lead Republik’s staff will join Raketech as the company looks to integrate both firms as seamless as possible.