Stockholm-listed Better Collective has given its backing for Todd Dunlap to be elected to the board, as the company seeks to grow its US portfolio.
The committee hopes to draw upon Dunlap’s experience in the affiliate industry, with specific emphasis placed upon Dunlap’s expertise in the US market.
Dunlap has also gained experience in the travel industry, with Better Collective adding that Dunlap was ‘instrumental in the growth journey of Booking.com’ having led the Americas Region responsible for all commercial roles across the US, Canadian and Latin American markets. It added that because of this experience, he is ‘highly suited to the board of Better Collective’.
Jens Bager, Chairman of the board, commented: ”I am very pleased that Todd Dunlap has decided to join our board of directors, of course pending approval by the Annual General Meeting. Todd’s experience comprises online business models, the US market, and an impressive growth journey, all increasingly relevant for Better Collective.
“Todd will, among others, support the company in its ambitious strategic plan to expand in the fast-growing US sports betting market.”
The industry affiliate’s nomination committee has also called for Jens Bager, Klaus Holse, Søren Jørgensen, Leif Nørgaard and Petra von Rohr to be re-elected to the board members, as revealed at the company’s 2020 Annual General Meeting.
Better Collective has been strengthening its foothold in the US market by acquiring Florida-based Vegasinsider.com and Scoresandodds.com in a $20 million cash transaction.
At the time of the acquisition, Better Collective emphasised that the two sports betting portals have maintained a legacy of ‘more than 20-years’ experience in offering premium sports picks, content, insights, information across US sports betting markets.