Playtech prioritises affiliate compliance with Rightlander deal

Industry compliance software provider Rightlander has committed to offering its compliance solution to Playtech operators after securing a new partnership with the gaming technology company.

Under the terms of the new agreement, Rightlander will offer its technology alongside Playtech’s IMS platform, delivering a range of affiliate compliance tools such as the automated compliance monitor, a PPC Monitor, a proactive affiliate finder and its latest offering, Compliance Live.

Ian Sims, founder of Rightlander, commented: “It’s great to see Playtech taking steps to help its operators be as compliant as possible when it comes to the often-challenging area of affiliate compliance.

“Our technology does much of the heavy lifting, allowing operators to clearly see the publishers linking to their brands and be notified of any violation events that occur. This is a commendable move from Playtech and we encourage other platform providers and operators to take additional steps to improve affiliate compliance.”

The automated compliance monitor will support Playtech in detecting non-compliant content across geo-locations including the United Kingdom, Sweden, Denmark, Australia and the United States by flagging potential violations.

Meanwhile the Proactive Affiliate Finder will offer the chance to scan millions of web pages each month, allowing Playtech operators to identify new websites.

Anthony Evans, VP of Product Strategy at Playtech, added: “We are delighted to welcome Rightlander to our SaaS programme, designed to offer our customers access to specialist services from carefully selected third parties.

“At Playtech, a key part of our mission is to equip licensees with the tools they need to comply with the most stringent of regulatory requirements. Rightlander represents exactly what we are looking for in a SaaS partner, offering both an understanding of the unique demands of the gambling industry and the specialist technology to address one of its major compliance challenges.”

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