AsianLogic selects PartnerMatrix as affiliate system lead for sports betting brands

PartnerMatrix, the affiliate marketing solution of online gambling systems provider EveryMatrix, has secured AsianLogic flagship betting subsidiary Dafabet as a new marketing client.

Updating stakeholders, AsianLogic confirms that PartnerMatrix will power the affiliate marketing programmes of Dafabet and its subsidiary brand Nextbet, upgrading the online bookmaker’s all-around player acquisition capacities.

Following a competitive review, AsianLogic has selected PartnerMatrix as affiliate marketing systems lead for Dafabet, underlining the solution’s capabilities at managing and monitoring the performance of multi-level marketing campaigns.

Nikos Diakoumopoulos, AsianLogic Marketing Director, said: “We are delighted to be working together with EveryMatrix, a company with great expertise in the industry. We are confident that our partnership together will be a greatly successful one.”

Relaunched by EveryMatrix in 2017, PartnerMatrix is recognised as one of the technology group’s fastest-growing verticals which to date services 80 operator player referral programmes with a global coverage of  33,000 affiliates and 7 million players.

Levon Nikoghosyan, PartnerMatrix CEO, added: “AsianLogic is one of the largest private operators in Asia and is highly respected within the industry. Signing with AsianLogic to cater for two of their biggest brands, Dafabet and Nextbet, is an important win for our team and we are proud to see large operators entrusting our software and the management of their valuable agent networks.

“With the PartnerMatrix Agents System, our clients can create an easy-to-manage agent network with little efforts and resources. Sportsbook and casino operators worldwide can assign agents to promote their business while keeping complete transparency and control over incoming bets.”