SBC News Voice of the Sports Betting Industry
Stockholm-listed online gambling group LeoVegas AB has become the second industry incumbent to partner with industry full-service marketing agency Mediacle, optimising its localisation capabilities for emerging markets.
The agreement will see Mediacle work with LeoVegas marketing teams, optimising campaigns and customer engagement for new markets.
A specialist agency in industry marketing and player acquisition strategies, Mediacle offers operators tailored marketing solutions to help expand and scale within new markets, helping incumbents reach out to a wider audience and improve customer segments.
This summer, Mediacle confirmed Stockholm-listed multi-brand operator Gaming Innovation Group (GiG) as the first customer of its emerging market services.
“We are extremely delighted to offer our services to LeoVegas and I’m confident that we will be able to help them to grow even faster in certain markets”, said Santosh Jain, the CEO of Mediacle Group.
“Mediacle has proven its expertise by offering top-class services and support to the prominent B2C brands in the iGaming industry. The addition of LeoVegas to our clientele is a testament to our high-quality services.”
