SBC News Voice of the Sports Betting Industry
Fast growth industry marketing compliance software Rightlander has hired gambling brand development agency Brand Architects to enhance its profile within the global gambling sector.
Founded in 2017 by player acquisition expert Ian Sims, Rightlander has become the ‘go-to’ compliance tool for gaming’s diverse marketing stakeholders (operators, affiliate, agencies etc).
In its mission statement, Rightlander seeks to deliver igaming/betting marketing incumbents a ‘one-stop solution’ for their marketing compliance needs, as industry advertising stakeholders face tougher regulatory demands and enforcements.
Moving forward, Rightlander seeks to amplify knowledge of its vital industry services, as Brand Architects is tasked with the remit of developing Rightlander’s ‘marcom strategy’, focusing on establishing the firms’ ‘brand mission, position, personality and tone of voice’.
Taking on directives, Harry Lang of Brand Architects said: “I was absolutely delighted that Brand Architects was selected by Rightlander to lead brand and marketing strategy projects. They are the undisputed leader in their field and I’m thoroughly enjoying working with them”.
Scanning millions of betting-related pages, across 35 jurisdictions, Rightlander seeks to strengthen clients compliance frameworks improving marketing risk detections and further reducing compliance costs.
To date Rightlander clients include LeoVegas AB, bet365, BGO, Unibet, GVC Holdings and Income Access.
Ian Sims, founder of Rightlander said: “Harry is a former client of Rightlander, so he already had a great awareness of the benefits we bring to a business, both from a compliance and marketing monitoring perspective. He was therefore ideally placed to help define our brand and help develop our B2B marketing strategy in gaming and beyond”.
