SBC News Voice of the Sports Betting Industry
Marathonbet has injected “energy and expertise” into its affiliate program after striking a new deal with AffiliateINSIDER.
As the new affiliate management agency for Marathonbet, AffiliateINSIDER has set about combining strategy and program management with the bespoke marketing services to widen the online sports betting and gaming operator’s global reach.
Marathonbet, who this week announced a new multi-year deal with Sevilla FC, will also gain access to a wide range of reputable affiliates through entry to the Digital Marketing Forum, hosted by AffiliateINSIDER in partnership with SBC Events as part of Betting on Sports in London from 17-20 September.
Meanwhile, the price-focused bookmaker will also benefit from additional PR and media support services offered through the AffiliateINSIDER content and news hub.
“We are delighted to be working with the marketing team at Marathonbet to help expand their affiliate program reach and build new relationships within the affiliate community,” said Johnstone.
“We are looking forward to helping the team develop best practice, while creating a winning strategy that enables the growth and expansion of their existing affiliate program offering.”
Sam Behar, Head of Global Marketing, added: “We are really excited about the partnership with Affiliate Insider. Lee-Ann and her team have injected energy and expertise into our affiliate program and we can’t wait to get started.
“Marathonbet is one of the best-priced bookmakers and our combination of exciting affiliate offers alongside our global partnerships – including the likes of Manchester City and Sevilla – make this a brilliant time to join the Marathonbet affiliate program through Income Access.”
