Stockholm-listed Kindred Group Plc will launch a US-specific affiliate marketing programme powered by Paysafe Group’s Income Access software.
Working in partnership with Income Access, Kindred is accelerating its US market prospects having launched flagship Unibet brand in the state of New Jersey this June.
Fulfilling a key corporate goal, Kindred has successfully secured a ‘Casino Service Industry Enterprise License’, allowing the Stockholm enterprise to service igaming provisions for the regulated state of New Jersey in partnership with Hard Rock International’s Atlantic City Casino property.
Ryan Henderson, Head of Affiliates at Kindred Group, said: “Income Access has a strong presence in the US gaming space and understands the intricacies of navigating this complex market. Partnering with the company will allow Kindred Group to leverage those benefits as well as tap into its network of affiliates to help expand our business in the US.”
Income Access confirms that it will service Kindred Group with its entire affiliate marketing suite, optimising player acquisition campaigns as Kindred management monitors new US market opportunities.
Tara Wilson, General Manager at Paysafe’s Income Access, added: “We are delighted to partner with a firm that possesses the industry experience and reputation of Kindred Group, further strengthening our position in the US online gaming and sports-betting market. The launch of Unibet in the US also offers affiliates an exciting brand with which to partner and bolster their presence in an expanding market.”