SBC News Voice of the Sports Betting Industry
Industry full-service marketing agency and software developer Mediacle AB has extended its existing partnership with London AIM-listed mobile gaming group Nektan Plc, to include the supply of affiliate software and services.
The partnership will see Nektan utilise Mediacle’s ‘MAP’ igaming-specific affiliate marketing software across a number of its online casino brands including Cheeky Win and Love Reels.
Mediacle’s MAP operates as an affiliate management platform, with in-built features and add-ones, which help users optimise their campaigns for growth and better profit margins.
The software also permits affiliates the power to run multi-level campaigns, which allows clients to monitor and optimise all marketing activities in a cost-effective way.
Updating the market, Santosh Jain, Chief Executive of Mediacle, said: “Mediacle is extremely delighted to be associated with Nektan and our team is all geared up to offer the best affiliate services.
“Partnering with one of the premier iGaming companies instils a sense of pride and this is certainly an amazing platform for Mediacle to establish its stand in the current market.”
