TotoGaming

TotoGaming picks PartnerMatrix to power Affiliate Program

PartnerMatrix, a stand-alone Affiliate Management and Tracking Software System as part of EveryMatrix, has powered the launch of the TotoGaming Affiliate Program, which has been directly integrated with TotoGaming’s current platform as a third party.

Through PartnerMatrix, TotoGaming Affiliates will provide flexible commissions structure, an easy-to-use and friendly interface, plenty of marketing tools, support for attractive bonuses and promotions and constant expert guidance.

The solution simplifies operational efforts for an affiliate manager through in-depth reporting with real-time statistics and accurate tracking of promotions, allowing them to manage data, payment plans, marketing tools, and affiliate settings from a single location.

Victoria Poghosyan, Deputy COO of Commerce at TotoGaming, said: “As we already have a leading position in the Armenian market both as an online and land-based gaming operator, it was inevitable to extend our services further, therefore we designed a program that will cater the interest of our affiliates at best.

“Our partnership with PartnerMatrix came naturally since we pursue the same goal – to make affiliates successful through excellent campaigns.”

Levon Nikoghosyan, PartnerMatrix CEO, added: “We’re thrilled to be TotoGaming’s choice for their affiliate platform and looking forward to strengthening this partnership in 2019 as the companies continue to grow together.

“PartnerMatrix has now considerable expertise in optimising the affiliate channel and leverages its market-leading platform to help operators launch and manage successful affiliate programs.”

PartnerMatrix recently added the following features to its platform – Reactivation Rewards for affiliates, Server to Server (S2S) tracking that improves the accuracy of the conversion, and Player Segmentation for better optimization of the affiliate rewards. PartnerMatrix also delivers feeds and APIs for affiliates to obtain reports and data automatically.

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