Online operator Argyll Entertainment insists that its latest agreement with compliance tool Rightlander will significantly improve “affiliate compliance processes and procedures”.
Argyll, which operates the RedZone, SportNation and GiveMeBet brands, will now use Rightlander’s advanced solutions in an attempt take its compliance procedures to the next level.
Rightlander will scan Argyll Entertainment aﬃliate websites, monitoring all activity which mentions or links to their brands for compliance related breaches, whilst also searching for certain events and conditions defined by the operator.
Argyll Entertainment Commercial Director Philip Bell explained: “Affiliates are a significant source of new player traffic to our sportsbook brands, but we want to ensure they are engaging this traffic in a responsible and compliant manner.
“Rightlander will significantly improve our affiliate compliance processes and procedures and ensure all of our partners are playing by the rules.”
Ian Sims, founder of Rightlander, added: “We are delighted to have joined forces with another big-name operator to help them improve their affiliate compliance initiatives.
“Argyll Entertainment is among a growing number of gambling operators that are prioritising affiliate compliance and our tool is a great way for them to do this. It takes on much of the heavy lifting making it easy for operators to ensure affiliate compliance.”