Better Collective stresses importance of responsible gambling

Better Collective, a leading developer of educational platforms in igaming, has stressed the importance of responsible gambling in a recent interview with CasinoBeats.

Representing the firm, Philip Lach, Director of Group Brand Sites at Better Collective, proposed plans to class gambling more as entertainment, as opposed to simply a moneymaker.  

He said: “There’s a large number of things the industry can do to help protect players. One approach is to market casino as a form of entertainment. Inform the players that they’re not primarily in it for the big money but for the entertainment and to treat it the same as another enjoyable experience, such as watching their favourite television programme or going out with friends.

“We’ve already come a long way, with technology helping operators to recognise the signs of those players potentially heading into the danger zone. But there’s always room for improvement as technology and research into problem gambling continue to progress.”

More than 2 million people are addicted or are at risk of developing a problem according to the Gambling Commission’s reports from August 2017.

He was also asked what casino affiliates can do for responsible gambling, where he stressed that it’s “important that we do everything in our power to protect”.  

“But it also helps us to be more transparent for the players. Affiliates are generally the first resource a potential gambler meets, so it’s important that we offer them a safe and enjoyable environment.”

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