Following a period of significant growth, affiliate compliance and campaign due-diligence software provider Rightlander has confirmed the appointment of Andy Parsons as its first Sales Director.
A seasoned IT commercial executive, Parsons has formerly served as an advisor to Rightlander since the company’s launch and now joins the enterprise on a full-time capacity.
Updating the market, Ian Sims, Founder of Rightlander, commented on the appointment: “The Rightlander business has expanded at a rapid rate, and we are now in a position where we require a full-time Sales Director. Andy has worked with us from the very start, so he was the natural choice for the role.
“I look forward to working closely with Andy over the coming months as interest in Rightlander’s compliance tools continues on its rapid upwards trajectory, fuelled in part by our expansion into other territories too. I’d, therefore, like to take this opportunity to welcome him to the team as someone who will undoubtedly continue to be an invaluable asset to Rightlander.”
Parsons joins Rightlander’s senior management team, as the company develops new media best practice features for its compliance monitoring platform, which include a smart PPC Brand Bidding module and the Multi-Geo Affiliate Compliance module.
Rightlander’s technology automatically scans millions of Affiliate pages alerting the operator to any potentially non-compliant events or equally, any specific conditions as specified by the operator.
Andy Parsons, Rightlander Sales Director, said: “Affiliate Compliance is absolutely imperative for all Operators and where Rightlander comes into its own is in its ability to significantly cut the time and cost that would normally be involved in monitoring these sites by offering a fast, comprehensive and accurate solution.
“The extraordinary interest that Rightlander has attracted demonstrates just how important Affiliate compliance is being taken by operators and that Rightlander is being seen as a practical solution. I am therefore tremendously excited to be joining the business and look forward to the challenge ahead.”