GiG Comply to ensure Mr Green receives traffic “in a compliant and green way”

Mr Green CEO Jesper Kärrbrink hopes the firm’s partnership with the newly-launched GiG Comply can ensure that traffic coming to the brand does so “in a compliant and green way”.

Gaming Innovation Group (GiG) launched B2B marketing compliance technology GiG Comply with the aim of responding to operators’ needs to further strengthen control over third-party advertising and brand protection.

GiG Comply drives responsible gaming by providing improved visibility of where and how brands are being advertised.

The service helps protect them from promotion on websites which are not brand-safe. It also protects from misleading advertising in their name and helps them to adhere to complex advertising standards in their regulated markets.

This scalable tool is based on cutting-edge technology, putting flexibility in the hands of the operators who can set up their own criteria and checklist parameters to scan and check affiliate websites or any requested domains on a daily basis.

This will allow them to scan for anything they need, such as ensuring responsible gaming measures are visible on relevant pages or that terms and conditions are correct and up-to-date.

Kärrbrink’s full statement read: “We always look for ways to improve our Green Gaming thinking. By using this technology, we can ensure that traffic coming to our brand does so in a compliant and green way.”

Richard Brown, Chief Digital Officer at GiG, added: “We’re immensely proud to expand our partnership with Mr Green to include GiG Comply services. Mr Green is already well-known in the market for having sustainability at the heart of its business and, as the first customer to sign up with GiG Comply,

“Mr Green is now also an early leader in using new technology to help strengthen its marketing compliance.”

Check Also

Skrill launches ‘Knect’ next-level rewards programme

Skrill has launched its ‘Knect’ customer loyalty programme including the most comprehensive rewards scheme for modern …

Playtech leads ‘omni upgrade’ of Wplay Colombia

Playtech Plc has detailed further information on its ‘long-term’ technology agreement with Aquila Global, operator …

Schmitt

Schmitt joins Schmeichel for STS ‘Bet with the leaders’ campaign

Three-time Olympic ski jump medallist Martin Schmitt has joined Peter Schmeichel as part of the …