SBC News Voice of the Sports Betting Industry
“Back to basics” online casino 21.com has announced a fresh affiliate partnership with Income Access, which is to see the Quebec headquartered firm managed a newly launched affiliate programme with its in-house dedicated software.
The programme is to be powered by the affiliate platform of the Paysafe marketing technology and services provider, which is to also support player acquisition for the recently launched brand, as it aims to to streamline 21.com’s online casino experience.
Further benefits are set to be be felt as a result of “round-the-clock” support from a dedicated team of affiliate manages, as well as in-depth data and statistics from the Income Access platform designed to help measure, analyse and improve results
Tara Wilson, General Manager at Income Access, commented: “21.com’s launch of an Income Access powered affiliate programme, soon after the brand’s launch, indicates both the importance of affiliate marketing to their overall acquisition strategy, and the strength of our technology offering.
“We look forward to supporting customer acquisition for this important new addition to the online casino vertical.”
Dubbed the “casino on the go,” Malta Gaming Authority licensed 21.com launched in June of this year and providers its global audience with “a wide range of online casino games”.
To celebrate the launch of its brand, 21.com is also offering registering players a variety of promotional offers.
Robin Ivarsson, Chief Executive Officer at 21.com, said: “Partnering with Income Access was an easy choice. Their platform gives our brand and affiliates a flexible solution to grow, while their track record is also impressive.
“With 21.com’s marketing mix including affiliates, media buys, social media and many other sources, we believe we have found the right formula for generating large volumes of traffic from affiliates, while also building brand awareness through other channels.”
Amongst the brands whose video slots feature on its site are Quickspin, Microgaming, Pragmatic Play, and Play’n GO, whilst 21.com also boasts an array of video poker games as well as baccarat, blackjack and roulette among its suite of table games.
