SBC News Voice of the Sports Betting Industry
Non-league Altrincham FC has renamed its main stand the FootyAccumulators.com Stand in time for the new season, after striking a sponsorship deal with Manchester-based CheckdMedia.
The deal will include regular collaborations and access to exclusive content, as Altrincham look to continue their recent success following promotion back into the National League.
Altrincham Director Lawrence Looney, who was a key player in setting up the sponsorship deal stated: “We are very excited to be working with CheckdMedia, who have a particularly strong social media presence, with over 3 million followers across their different brands.
“This innovative collaboration is the first of its type for Altrincham Football Club and represents a very real opportunity to create, develop and grow commercial opportunities for both partners.
It’s the first time CheckdMedia has officially partnered with a football team and follows previous sponsorship deals with professional boxer Charlie Edwards. The increased investment in partnerships highlights the continued progression of CheckdMedia to add offline exposure to the current strong online presence.
Lee Struggles, www.CheckdMedia.com Owner and Marketing Director, said “We are delighted to announce our sponsorship of Altrincham FC’s main stand for the upcoming season.
“We have always been big supporters of non-league football and see this as a great opportunity to not only partner with a great community club but also work together to produce exclusive and original content for one of CheckdMedia’s brands.”
