As the World Cup moved into the knockout stage, Onefootball had already experienced two weeks of astonishing engagement through more than 15.5 million match predictions.
The Berlin-based football media platform confirmed that across the 48 group stage matches, more than 15.5 million predictions were submitted through its match-prediction feature.
This is the first step in bringing the user to voice their opinion, which naturally leads them into a betting mood. As a result, this has proven itself as a very effective conversion driver for betting partners.
The massive number of predictions is a huge boost for Onefootball, and a clear indication of the synergy it facilitates between a contextual product integration and native advertising to male football fans, as the company enters international partnerships with betting companies.
As a result of this surge in activity, Onefootball is confident of breaking the overall record for unique match predictions in a single month, and the 1 million mark for unique predictions on a single match before the World Cup concludes on 15 July.
The current record for a single month stands at 25 million predictions, while the most placed on a single match is more than 860,000 for Brazil’s win over Mexico on 2 July.
Caspar von Klot, VP Business Development of Onefootball, said: “Onefootball has great insight into what football fans around the world want, and this allows us to create an in-app experience that drives engagement and time spent in the app.
“As it becomes increasingly evident that sport fans are likely to engage with a product if there is an element of gamification, at Onefootball we have successfully prioritised the match-prediction feature as a key part of the user experience.”