Racing Post strengthens affiliate muscle with Apsley Group investment

Alan Byrne – Racing Post

The Racing Post has moved to expand its industry affiliate marketing presence, confirming that it has acquired a majority stake in Apsley Group International.

Confirming an undisclosed sum deal, the Racing Post gains majority ownership of Apsley affiliate marketing assets’ and, as well as the firm’s related mobile apps.

Updating the market, the Racing Post detailed that the investment sees the publisher continue to expand its group services ‘beyond racing’.

The Racing Post will move to support its new investment, contributing sports content, data and outreach for Apsley’s betting portfolio.

Alan Byrne, Racing Post CEO and Editor-in-Chief, said: “We are really excited to be joining forces with Apsley. What they have achieved with their digital products has been very impressive and the business is still growing strongly. Providing more sports betting content digitally is a key part of our strategy. We are excited about what the future holds and really looking forward to working with James and Jake and their talented team.”

In its update, the Racing Post informs that there will be no immediate changes to Apsley operations which will remain in Bristol under the day-to-day leadership of founders James Prosser and Jake Apperley.

“We are delighted to have the opportunity to work with Racing Post. Their strong brand recognition, a wealth of experience and advanced technology will enable us to enhance our business and continue our growth.” Commented James Prosser and Jake Apperley on the Racing Post’s investment.

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