Tote Ireland, the Ireland-based pool betting site, is aiming to launch a wide reaching affiliate programme after uniting with Paysafe’s marketing technology and services provider, Income Access.
Tote Ireland is licensed by the Irish government as the sole operator of pool betting on Irish horse racing, and is also regulated by the UK Gambling Commission. The structure allows players to participate in bets with others, with the awarded amount determined by the number of winning tickets. The brand offers Tote bets from Ireland, the UK, USA, Hong Kong, France and Dubai. Tote Ireland also offers Colossus Bets pools for football and other sports, in addition to betting markets for Irish greyhound racing.
Tim Higgins, CEO of Tote Ireland, commented: “We partnered with Income Access to reach the widest possible audience and to ensure that our programme meets and exceeds the required standards for betting and advertising. With our new customer-facing website and mobile app, extensive international pool betting and Tote Rewards loyalty programme, we believe we have one of the best online betting products on the market.”
The affiliate programme, which will be managed by Income Access’ affiliate team will use the platform to maximise customer acquisitions globally. Rewarding the efforts of member affiliates, Tote Ireland employs a policy of paying commissions on both winning and losing bets.
Additionally, affiliates will also benefit from the joint expertise of both Tote Ireland and the Income Access affiliate team, while a full-time designer develops creative materials to promote new account sign-ups and player bonus offers.
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, added: “Tote Ireland is known as ‘the home of pool betting’ and has truly lived up to that standard. We’re proud that both our affiliate platform and management services have been trusted with supporting its continued growth and maximising player acquisition from all corners of the globe.”
For the month of April, Tote Ireland will focus its promotional efforts on the major Aintree and Punchestown racing festivals. Tote will also offer regular promotions on Irish racing throughout the month.