SBC News Voice of the Sports Betting Industry
Income Access, the Paysafe marketing technology and services provider, has announced a referral partnership with MMIG.
Under the terms of the deal, the Frankfurt headquartered marketing consultancy, whose MMIG Connector product streamlines recruitment for iGaming brands, is to recommend the Income Access affiliate platform to its online gambling partners.
Maximilian Solz, CEO of MMIG, said: “We chose to partner with Income Access because of its reputation as a market leader in affiliate tracking solutions.
“As more operators expand into emerging markets around the world and increasingly leverage the affiliate channel, we see the Income Access software and our MMIG Connector as complementary products. We look forward to developing more product and business synergies in the future.”
Through its connector search engine product MMIG, founded in 2017, supports the growth of iGaming brands affiliate programmes.
Allowing affiliate managers to streamline recruitment, with a database of in excess of 3,000 publishers across Central and Eastern Europe, Latin America, Scandinavia and Asia, searches can be segmented according to multiple criteria, including geo focus, traffic volumes, vertical and first-time depositor (FTD) status.
In addition, each affiliate integrated with the connector receives an individual rating, based on traffic, FTD status and location.
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, added: “We’re excited to partner with MMIG. The company’s sophisticated Connector tool provides an impactful solution to affiliate management teams. We look forward to working together to optimise the iGaming affiliate channel for brands in multiple verticals.”
MMIG clients using the connector will now be formally recommended Income Access’ affiliate platform, with the partnership also seeing the firms affiliate management team using the tool to facilitate affiliate recruitment.
It was also detailed that “the product will support the growth of close to 20 affiliate programmes managed by the Income Access team in the sports-betting, casino, lottery and daily fantasy.
