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Better Collective reaches STS affiliate agreement

Polish bookmaker STS has signed an affiliate contract with Better Collective, allowing the firm to strengthen its presence on numerous “crucial” websites, in addition to continuing a strategic targeting strategy of its “profiled range of recipients.”

The news comes following sports betting affiliate Better Collective extending its presence in the regulated Polish market, after the acquisition of Goal.pl Group and related assets.

Michał Kopeć, Head of M&A at Better Collective, said: “​​Better Collective is working with leading sports betting operators across most European markets.

“Entering into a similar partnership with the biggest Polish bookmaker is a natural step for our company, especially considering our latest acquisition of Goal.pl Group. We’re convinced that our experience from other markets in Europe will be beneficial in [the] agreement.”

STS, who enjoys an almost 50% market share in its home market, offers betting opportunities over numerous leagues spanning over 20 sports, in addition to esports, whilst also broadcasting in excess of 2,000 sports events per month via its STS TV platform.

Mateusz Juroszek, Chief Executive Officer of STS, added: “We permanently seek and implement innovative solutions that result in dynamic development of STS. We strive for a maximum use of online traffic, as well as an effective development of [our] partnership network by gaining valuable publishers.

“As the leader of the Polish bookmaker market we have decided to start a cooperation with an experienced entity, representing the portals that are important from our point of view.”

Last week STS announced the launch of an affiliate programme with Income Access, utilising the firm’s technology to maximise online traffic as well as raising conversion rates via the affiliate marketing channel.

Titled STSPartner, the new link up will also allow campaigns to be targeted down to a city level, according to a number of different players criteria, including language, device and browser.